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Applied Business Research Paperback – 8 January 2010

by Cavana (Author)

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Edition: 1^st

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This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.

Applied Business Research is aimed at improving students? understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business.

SPECIFIC TO AUSTRALIAN EDITION

Retains the strong theoretical framework of Uma Sekaran?s Research Methods for Business with regard to the full research cycle
Emphasises both qualitative and quantitative research methods
Guides students through the various processes in the nine stages in the research cycle
Expands the discussion of other research methods, such as laboratory experimentation and case study analysis
Includes new material on managing a research project, covering issues such as topic analysis, client brief, guidelines for managing the process and putting together a proposal
Offers broader coverage of the outcomes of the research, covering evaluating the implications of the findings, writing a research report and presenting results to different clients
Contains examples of Australian and New Zealand research projects.

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From the Publisher

Robert Y. Cavana, Victoria University Wellington
Brian L. Delahaye, Queensland University of Technology
Uma Sekaran, Professor Emerita, Southern Illinois University at Carbondale

About the Author

Robert Y. Cavana, Victoria University Wellington
Brian L. Delahaye, Queensland University of Technology
Uma Sekaran, Professor Emerita, Southern Illinois University at Carbondale

Product details

Publisher ‏ : ‎ Wiley; 1st edition (8 January 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 496 pages
ISBN-10 ‏ : ‎ 0471341266
ISBN-13 ‏ : ‎ 978-0471341260
Dimensions ‏ : ‎ 1.8 x 0.3 x 2.45 cm

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An excellent review of applied business research

Reviewed in the United Kingdom on 26 October 2009

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A highly structured approach to business research with plenty of examples, ethical considerations and well argued justification of the methods applied.
A "should-have" reference for any process conscious researcher.

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Applied Business Research Paperback – 8 January 2010

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R. Y. Cavana

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Buy new: $186.95

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Applied Business Research Paperback – 8 January 2010

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From the Publisher

About the Author

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About the author

R. Y. Cavana

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