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Research Methods for Media and Communications Paperback – 27 October 2008

by Weerakkody (Author)

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This text is a tool that helps students learn the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article. It introduces the various qualitative and quantitative research methods commonly used in the social sciences, as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.

Product details

Publisher ‏ : ‎ Oxford University Press ANZ; 1st edition (27 October 2008)
Language ‏ : ‎ English
Paperback ‏ : ‎ 318 pages
ISBN-10 ‏ : ‎ 0195560442
ISBN-13 ‏ : ‎ 978-0195560442
Dimensions ‏ : ‎ 16.51 x 1.91 x 23.5 cm

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Research Methods for Media and Communications Paperback – 27 October 2008

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Niranjala Weerakkody

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