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Joep Cornelissen
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Corporate Communication: A Guide to Theory and Practice Hardcover – 7 February 2017

by Joep P. Cornelissen (Author)
4.4 out of 5 stars 75
Edition: 5 Revised edition
See all formats and editions
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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.

With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors' blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
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  1. ISBN-10
    1473953693
  2. ISBN-13
    978-1473953697
  3. Edition
    5th
  4. Publisher
    Sage Publications Ltd
  5. Publication date
    7 February 2017
  6. Language
    English
  7. Dimensions
    17.15 x 2.54 x 24.77 cm
  8. Print length
    336 pages
  9. See all details
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Product description

Review

"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read." -- Professor W. Timothy Coombs

"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication." -- Leena Louhiala-Salminen

Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books′ different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future -- Bradley J. Wilson ― CrossMark Published On: 2018-10-25

About the Author

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Product details

  • Publisher ‏ : ‎ Sage Publications Ltd; 5th edition (7 February 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1473953693
  • ISBN-13 ‏ : ‎ 978-1473953697
  • Dimensions ‏ : ‎ 17.15 x 2.54 x 24.77 cm
  • Customer Reviews:
    4.4 out of 5 stars 75

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Good Comms
5.0 out of 5 stars The Corporate Communication bible
Reviewed in the United States on 9 April 2019
Verified Purchase
This is a really, really good book when it comes to understanding what Corporate Communication is all about. I have one as a Kindle copy, one hard copy at work and another hard copy as a student of the Rotterdam School of Management Corporate Communication Centre where Joep is the Academic Director. The book came first though before the study. It is so good that I ended up following the study. Must-have if you're in Corp Comm.
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ChrisVonae
4.0 out of 5 stars Full of good content amd case studies, bit of a slog to read
Reviewed in the United Kingdom on 2 September 2018
Verified Purchase
The content in this book is excellent in regards to the knowledge within, however it reads very much like a 'student textbook' trying to cover 'everything' quickly - as a result, it becomes a bit difficult to read.

Despite not being overly 'engaging' the book does contain some very valuable content and is clearly written by someone with a depth of knowledge.

The true strength is in the plethora of case studies which are incredibly valuable and provide real 'anchor-points' to the content.

I've given this a 4/5 as the content is fantastic for the knowledge and case studies.. however the format and 'readability' aren't as good as others out there.

Definately worth a read, but one that may require some effort to get through. I keep mine as a reference (mainly for the case studies/examples).
One person found this helpful
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Conrado Arias
5.0 out of 5 stars Great! Just one obs
Reviewed in Spain on 22 January 2018
Verified Purchase
It covers both the practical and theoretical applications of corporate comms. Although for me the practical one is the most important -- just skimmed/skipped the rest. I wish it included some structure frameworks of comms department. I understand those can very a lit from company to company, but it would be good to have some references there.
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Kimberly Lamoureux
5.0 out of 5 stars Book
Reviewed in the United States on 6 April 2020
Verified Purchase
Great
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Amazon Customer
4.0 out of 5 stars Four Stars
Reviewed in the United States on 1 December 2017
Verified Purchase
good
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