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E-Commerce 2015, Global Edition Paperback – 10 February 2015
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E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
- Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
- Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.
- Print length912 pages
- LanguageEnglish
- PublisherPearson
- Publication date10 February 2015
- Dimensions20.7 x 2.8 x 25.3 cm
- ISBN-101292076313
- ISBN-13978-1292076317
Product details
- Publisher : Pearson; 11th edition (10 February 2015)
- Language : English
- Paperback : 912 pages
- ISBN-10 : 1292076313
- ISBN-13 : 978-1292076317
- Dimensions : 20.7 x 2.8 x 25.3 cm
- Customer Reviews:
About the author

Kenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University.
Bio from Wikipedia, the free encyclopedia.