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Thomas H. Bivins
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Public Relations Writing: The Essentials of Style and Format Paperback – 19 February 2013

by Thomas H. Bivins (Author)
4.4 4.4 out of 5 stars 74 ratings
Edition: 8th
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Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
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  1. ISBN-10
    0073526231
  2. ISBN-13
    978-0073526232
  3. Edition
    8th
  4. Publisher
    McGraw-Hill Education
  5. Publication date
    19 February 2013
  6. Language
    English
  7. Dimensions
    18.54 x 1.52 x 22.86 cm
  8. Print length
    352 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 8th edition (19 February 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0073526231
  • ISBN-13 ‏ : ‎ 978-0073526232
  • Dimensions ‏ : ‎ 18.54 x 1.52 x 22.86 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 74 ratings

About the author

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Thomas H. Bivins

Thomas H. Bivins

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TOM BIVINS is a professor in the School of Journalism and Communication at the University of Oregon. He has worked in broadcasting, advertising, public relations, and as a graphic designer and editorial cartoonist. He is slightly overeducated, but doesn't let that get in the way of having fun with words and pictures.

He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication. He also has published a couple of children's books with his brother and a small book of poetry (all on his own).

He primarily teaches ethics to journalism students. Mark Twain is his moral inspiration. His critique of all things powerful made him the perfect literary defender of all things not so powerful, yet deserving.

You can visit his website at:

http://jcomm.uoregon.edu/~tbivins/Bivins/index.html.

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4.4 out of 5 stars
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74 global ratings

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Katlyn
5.0 out of 5 stars Educational and Easy to Read
Reviewed in the United States on 8 November 2020
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This book is required for my PR class this semester, and it's an interesting and clarifying read for anyone who needs to know anything about getting into PR and things to look out for once you're in the field.
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Bobby Kushner
3.0 out of 5 stars Buy This Handbook If You Struggle To Find Another One
Reviewed in Canada on 1 October 2020
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The handbook contains the structures for most types of public-relations copy. However, its explanations, at times, lack focus
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Amazon Customer
5.0 out of 5 stars Good book
Reviewed in the United States on 21 February 2021
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Some notes, but overall, the book is good.
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Amazon Customer
4.0 out of 5 stars Four Stars
Reviewed in the United States on 2 September 2016
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Very helpful in the PR world.
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Tiffany Ketchel
5.0 out of 5 stars Easy to understand and great lessons
Reviewed in the United States on 21 June 2018
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Very informative, and excellently written. Easy to understand and great lessons. I will be keeping this on my shelf long after the class I'm taking is completed.
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