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Consumer Behavior Hardcover – 30 June 2014

by Leon Schiffman (Author), Joseph Wisenblit (Author)

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For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
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Print length

504 pages
Language

English
Publisher

Pearson
Publication date

30 June 2014
Dimensions

22.1 x 2.54 x 27.69 cm
ISBN-10

0132544369
ISBN-13

978-0132544368
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Product details

Publisher ‏ : ‎ Pearson; 11th edition (30 June 2014)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 504 pages
ISBN-10 ‏ : ‎ 0132544369
ISBN-13 ‏ : ‎ 978-0132544368
Dimensions ‏ : ‎ 22.1 x 2.54 x 27.69 cm

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Leon G. Schiffman
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Joseph Wisenblit
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