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Going Viral: The 9 secrets of irresistible marketing Paperback – 29 February 2016

by Brent Coker (Author)
4.5 out of 5 stars 34
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Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide?

It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Previous page
  1. Print length
    160 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    29 February 2016
  5. Dimensions
    15.24 x 1.27 x 23.11 cm
  6. ISBN-10
    1292087927
  7. ISBN-13
    978-1292087924
  8. See all details
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Product description

From the Back Cover

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide?

YOU NEED TO GO VIRAL

It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

About the Author

Brent Coker is an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business.

Dr Coker’s research has appeared extensively in the media, ranging from the New York Times through to Scientific American (e.g., http://bit.ly/1rTQTMh). His research has appeared on National TV networks including CNN, Fox, and CBS, and he is regularly called upon to give expert opinion on radio, TV, and in print.

Product details

  • Publisher ‏ : ‎ Pearson; 1st edition (29 February 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 1292087927
  • ISBN-13 ‏ : ‎ 978-1292087924
  • Dimensions ‏ : ‎ 15.24 x 1.27 x 23.11 cm
  • Customer Reviews:
    4.5 out of 5 stars 34

About the author

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Brent Coker

Brent Coker

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Brent Coker woke up one day to find his research on social media in the workplace had gone viral. Since then, he has been researching why ideas spread, and what causes people to share. He has a PhD in online consumer psychology, and researches consumer psychology at the University of Melbourne. His research has been reported in mainstream media outlets, including the New York Times, La Monde, Bild, Harpers, Scientific American, and Science. Coker has appeared on CNN, Fox News Business, and MSNBC to name a few. He lives in Melbourne Australia, where in his spare time he enjoys cycling for fitness, and motorcycling for fun.

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4.5 out of 5 stars
4.5 out of 5
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Top reviews from Australia

Matilda Lewis
5.0 out of 5 stars A must read for both a budding or experienced marketer.
Reviewed in Australia on 28 April 2016
Brent Coker’s ‘Going Viral: The 9 Secrets of Irresistible Marketing’ is a refreshing, informative guide on what makes content go viral and why people share. Having experienced his own work going viral, Coker is a reputable source on this topic.

His engaging story-telling using memorable marketing examples and blunders help to explain each of his nine secrets. These examples are then followed by practical steps on how to use each concept to create a highly successful marketing campaign.

Coker most notably points out that viral marketing is not random, everything that goes viral can be explained by these nine factors. Even with increasing freedom of expression provided by digital platforms, our sharing is still heavily influenced by social factors and our own emotions and values.

This book is both easy to read and highly engaging - a must read for both a budding or experienced marketer.

Note: I was supplied a free copy of this book by the publisher
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Amazon Customer
5.0 out of 5 stars A book of revelations on why things go viral!
Reviewed in Australia on 2 May 2016
Going Viral successfully applies robust theory to some of the internets most successful viral ideas. Based in behavioural theory and by illustrating through easy to understand real world examples, this book does a fantastic job of making the complex seem simple.

Whilst reading, I experienced many ‘Ah hah’ revelations when considering online content I’ve viewed time and time again and always wondered who is sharing this, and why?

By distilling the ‘WHY’ behind many successful pieces of viral content, I’m confident that I can use many of my learnings as guidance for my own practical application.

Whether you’re looking for insights that will assist you in creating more sharable content, looking to more effectively build your own brand, or after some fantastic dinner table ‘did you knows’, Going Viral is well worth a read.

*I was supplied a free copy of this book by the publisher.
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Top reviews from other countries

marcello de santis
5.0 out of 5 stars Fantastic Book
Reviewed in the United Kingdom on 7 October 2022
Verified Purchase
If really want your business to go viral this book is a must.
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on 28 May 2018
Verified Purchase
Great book. It really helped me understand why people press the “share” and “like” buttons in social media.
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