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Global Marketing, Global Edition Paperback – Student Edition, 1 May 2014

by Warren J. Keegan (Author), Mark C. Green (Author)

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For undergraduate and graduate courses in global marketing

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292069661)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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Print length

608 pages
Language

English
Publisher

Pearson Education
Publication date

1 May 2014
Dimensions

21.7 x 2.1 x 27.5 cm
ISBN-10

9781292017389
ISBN-13

978-1292017389
See all details

Product details

ASIN ‏ : ‎ 1292017384
Publisher ‏ : ‎ Pearson Education; 8th edition (1 May 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 608 pages
ISBN-10 ‏ : ‎ 9781292017389
ISBN-13 ‏ : ‎ 978-1292017389
Dimensions ‏ : ‎ 21.7 x 2.1 x 27.5 cm

Customer Reviews:
79

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Warren J. Keegan
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Mark C. Green
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Tom

Helpful book, quick delivery

Reviewed in the United States on 12 October 2019

Verified Purchase

This book was helpful for class and, when buying it, the order was delivered quickly. Thank you for the order and the quick delivery.

Amanda

Excellent!!!

Reviewed in the United Kingdom on 10 November 2015

Verified Purchase

Thank you! It came on time and everything was smooth

Nushad MERCHANT

Excellent

Reviewed in France on 9 November 2015

Verified Purchase

C'est le livre que je cherchais. Ce livre est très important pour mes études et il me sert très utile.

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DEAN

Good not great

Reviewed in the United States on 13 January 2015

Verified Purchase

The content of the book is very good but the end of the chapter cases are very weak. As a student, I use the cases at the end of each chapter to further my learning and get a better understanding of how companies use the concepts that were just read in the chapter. This book falls short in that are and that is why I gave the book 3 stars.

Amazon Customer

Five Stars

Reviewed in the United Kingdom on 9 October 2015

Verified Purchase

Excellent product. Exactly as the description

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Global Marketing, Global Edition Paperback – Student Edition, 1 May 2014

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About the authors

Warren J. Keegan

Mark C. Green

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Global Marketing, Global Edition Paperback – Student Edition, 1 May 2014

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About the authors

Warren J. Keegan

Mark C. Green

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