Michael S. Minor's interests span international business, consumer behavior, and music. He has coauthored multiple editions of his International Business text, with the first paperback edition published in 2011. He is also working on a new consumer behavior text with John Mowen and Todd Donavan (due January 2012 from McGraw-Hill). He has published a Kindle book titled Flash retail: Succeeding With a Pop-Up Business. Minor is a multi-instrumentalist and songwriter, and plays (with varying degrees of success) guitar, drums, dulcimer, harmonica, keyboards and bass. He teaches international business, consumer behavior, and music marketing. He has chaired a dozen dissertations at UTPA, served twice as department chair, and was director of the PhD program for a number of years. His articles have appeared in the Journal of Retailing, Journal of Advertising, Journal of International Business Studies, International Marketing Review, Journal of Business Research, Psychology and Marketing, and multiple other journals. He is actively researching the influence of language on consumer preferences, and website design issues.
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