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Introduction to Advertising and Promotion Pb: An Integrated Marketing Communications Perspective Paperback – 1 November 1997

by George E. Belch (Author), Michael A. Belch (Author)
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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  1. Print length
    800 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill Education (ISE Editions)
  4. Publication date
    1 November 1997
  5. ISBN-10
    0071152075
  6. ISBN-13
    978-0071152075
  7. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Education (ISE Editions); 4th edition (1 November 1997)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 800 pages
  • ISBN-10 ‏ : ‎ 0071152075
  • ISBN-13 ‏ : ‎ 978-0071152075

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  1. George E. Belch

    George E. Belch

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  2. Michael A. Belch

    Michael A. Belch

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