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Public Relations: Strategies and Tactics, Global Edition Paperback – 31 July 2014

by Wilcox (Author)
4.3 out of 5 stars 22 ratings
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.


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  1. Print length
    624 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    31 July 2014
  5. Dimensions
    20.3 x 3.73 x 25.4 cm
  6. ISBN-10
    1292056584
  7. ISBN-13
    978-1292056586
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Product details

  • Publisher ‏ : ‎ Pearson
  • Publication date ‏ : ‎ 31 July 2014
  • Edition ‏ : ‎ 11th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 624 pages
  • ISBN-10 ‏ : ‎ 1292056584
  • ISBN-13 ‏ : ‎ 978-1292056586
  • Item weight ‏ : ‎ 1.12 kg
  • Dimensions ‏ : ‎ 20.3 x 3.73 x 25.4 cm
  • Customer Reviews:
    4.3 out of 5 stars 22 ratings

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Dennis L. Wilcox

Dennis L. Wilcox

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4.3 out of 5 stars
22 global ratings

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  • GF
    5.0 out of 5 stars Classic!
    Reviewed in the United Kingdom on 25 October 2019
    Format: PaperbackVerified Purchase
    The best introductory book for PR
    Report
  • Amazon Customer
    4.0 out of 5 stars The product is great but it took several extra days to arrive
    Reviewed in Canada on 11 October 2015
    Format: PaperbackVerified Purchase
    The product is great but it took several extra days to arrive. It was supposed to arrive latest Sept 23rd and it arrived on October 5th. This was disappointing but otherwise great product.
    Report
  • Alicia De Leon
    5.0 out of 5 stars I am so happy with this book
    Reviewed in the United States on 5 October 2016
    Format: PaperbackVerified Purchase
    I am so happy with this book. It really made my semester. I am using it for teaching a PR class in Mexico, and it is just what I needed!!!!!
    Report
  • LC in NYC
    2.0 out of 5 stars Not worth it...
    Reviewed in Canada on 7 February 2018
    Format: PaperbackVerified Purchase
    This book is basic common sense for any communication person - it does very little to boost your knowledge base, and is not an effective resource... more like some observations and outdated opinions. If this is your prescribed text book, rent or share with a friend... I've got a brand new one you can buy off of me.
    Report
  • J. Larson
    4.0 out of 5 stars Clear and informative. Hand wash.
    Reviewed in the United States on 2 May 2018
    Format: PaperbackVerified Purchase
    Informative, clear, and relevant text. Accessible for any level of PR studies.
    Not machine washable (learned from experience).
    Report