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Helen Armstrong
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Graphic Design Theory: Readings from the Field Paperback – 17 March 2009

by Helen Armstrong (Author)
4.5 4.5 out of 5 stars 127 ratings
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The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media.Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliographyfor further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse."
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Previous page
  1. Part of series
    Design Briefs
  2. Print length
    152 pages
  3. Language
    English
  4. Publisher
    Princeton Architectural Press
  5. Publication date
    17 March 2009
  6. Reading age
    18 years and up
  7. Dimensions
    18.1 x 1.3 x 21.91 cm
  8. ISBN-10
    1568987722
  9. ISBN-13
    978-1568987729
  10. See all details
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Product description

About the Author

Helen Armstrong teaches in the Art History, Theory, and Criticism Department at Maryland Institute College of Art. She is the Principal and Creative Director of Strong Design in Baltimore.

Product details

  • Publisher ‏ : ‎ Princeton Architectural Press; 1st edition (17 March 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 152 pages
  • ISBN-10 ‏ : ‎ 1568987722
  • ISBN-13 ‏ : ‎ 978-1568987729
  • Reading age ‏ : ‎ 18 years and up
  • Dimensions ‏ : ‎ 18.1 x 1.3 x 21.91 cm
  • Customer Reviews:
    4.5 4.5 out of 5 stars 127 ratings

About the author

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Helen Armstrong

Helen Armstrong

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Helen Armstrong, a Professor of Graphic and Experience Design at North Carolina State University, focuses her research on accessible design, digital rights, and machine learning. Armstrong authored Graphic Design Theory: Readings from the Field, Digital Design Theory: Readings from the Field and coauthored Participate: Designing with User-Generated Content. She is a past member of the AIGA National Board of Directors, the editorial board of Design and Culture, and a former co-chair of the AIGA Design Educators Community. Armstrong is the proud mom of a kid with disabilities and a fierce advocate for designing inclusive, intelligent, interfaces and experiences.

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Arcee
5.0 out of 5 stars Versatile
Reviewed in the United States on 13 December 2021
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Very sturdy, durable. Added bonus to the content inside, it has a nice velvety finish on the cover. I took one of my best naps on it. A+!
One person found this helpful
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Cliente Amazon
5.0 out of 5 stars Temi essenziali
Reviewed in Italy on 25 October 2016
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Temi assolutamente essenziali per un professionista del campo o per studenti seri della materia. Un ottimo punto di partenza per nutrire delle riflessioni sullo stato dell'arte attuale nonostante i testi non siano 'nuovi'. Un valido compendio di idee che alimentano il discorso sul design visivo.
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Coops
5.0 out of 5 stars Great read, Definitely recommend it!
Reviewed in the United Kingdom on 8 December 2014
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The book came exactly on time and its a really great read if you are in the Graphic Design field or just starting out training to be a Graphic Designer like me.
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David
2.0 out of 5 stars Not a "theory" book
Reviewed in Canada on 14 August 2019
Verified Purchase
This is a fun group of essays and opinions by various designers. Somewhat philosophical - but not a study on design theory. I would say there is pretty well no real design theory in the book at all.

not what I was hoping for.
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nplacid
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 31 July 2017
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I bought as it was recommended for my graphic design course, I am very happy with it
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