Buy new:
$236.00
FREE delivery 27 May - 3 June. Details
Usually dispatched within 4 to 5 days
$$236.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$236.00
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Prestivo-France
Ships from
Prestivo-France
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Returns
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
New (2) from
$236.00  & FREE Delivery
Other Sellers on Amazon
Added
$236.00
& FREE Delivery
Sold by: Hartley France
Sold by: Hartley France
(10 ratings)
100% positive over last 12 months
Usually dispatched within 4 to 5 days
Delivery Rates and Return policy
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Philip Kotler
Follow
Gary Armstrong
Follow
Something went wrong. Please try your request again later.

Principles of Marketing, Global Edition Paperback – 21 March 2013

by Philip Kotler (Author), Gary Armstrong (Author)
4.2 out of 5 stars 232
See all formats and editions

There is a newer edition of this item:

Principles of Marketing, Global Edition
Principles of Marketing, Global Edition
$138.66
(5)
Only 3 left in stock.
{"desktop_buybox_group_1":[{"displayPrice":"$236.00","priceAmount":236.00,"currencySymbol":"$","integerValue":"236","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"J17y8zqN30ISteqN1A6MCuViLAaWj5n5xjF0LoIhQffFsmzXe8FelmExRCwmKJanl6qKgMANw%2FSwz%2BcltkK4AsUSlysZX6ouPKp97aHOn32tuO4yPSlLUbWu5Ob%2FXOCwRN2Rr5bN2t0ATMgEjYTsHTC76ixUVXOZHBkfaJvPu8N50fMZHUDvdtpBwCBb6w6q","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

For Principles of Marketing courses using a comprehensive text.

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Previous page
  1. Print length
    720 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    21 March 2013
  5. Dimensions
    21.5 x 2.4 x 27.6 cm
  6. ISBN-10
    0273786997
  7. ISBN-13
    978-0273786993
  8. See all details
Next page

Product details

  • Publisher ‏ : ‎ Pearson; 15th edition (21 March 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 720 pages
  • ISBN-10 ‏ : ‎ 0273786997
  • ISBN-13 ‏ : ‎ 978-0273786993
  • Dimensions ‏ : ‎ 21.5 x 2.4 x 27.6 cm
  • Customer Reviews:
    4.2 out of 5 stars 232

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Philip Kotler

    Philip Kotler

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

    See more on the author's page
  2. Gary Armstrong

    Gary Armstrong

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs, and more

    See more on the author's page
Next page

Customer reviews

4.2 out of 5 stars
4.2 out of 5
232 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Translate all reviews to English
Anonima
4.0 out of 5 stars Interessante
Reviewed in Italy on 23 May 2023
Verified Purchase
Informazioni utili
Report
Emma
5.0 out of 5 stars It’s great
Reviewed in the United Kingdom on 25 May 2019
Verified Purchase
This is for my marketing degree and it’s a brilliant book
Report
kruzdad
5.0 out of 5 stars Best Book on Marketing out there
Reviewed in the United States on 30 March 2015
Verified Purchase
This is the most comprehensive book I've ever seen. It breaks down all key marketing concepts in an easy to read fashion. I would greatly recommend this book to marketing students of all levels, and to marketing professionals who want a refresher. My only criticism is that there are more than a few obvious typos that should have been easily found and corrected. Other than that, great book!
Report
Joseph Lakah
5.0 out of 5 stars Great book!
Reviewed in France on 27 February 2014
Verified Purchase
It was recommended by our marketing teacher, for the purpose of using it in an international business degree. The book is great, lots of useful examples.
Report
Ralf Metzenthin
4.0 out of 5 stars Ein Klassiker: Aktualisiertes Grundlagenwerk der englischsprachigen Literatur
Reviewed in Germany on 12 December 2013
Verified Purchase
Kotler ist quasi das Marketing-Urgestein aus den USA. Eine Art Marketing-Guru. Die neue Auflage enthält die bekannten Konzepte um neuere Entwicklungen und aktuelle Beispiele ergänzt.
Positiv: Auf typisch amerikanische Art werden alle relevanten Inhalte des Marketing strukturiert und mit guten Übersichten behandelt. Die einzelnen Konzepte werden mit zahlreichen Beispielen veranschaulicht und dadurch leichter nachvollziehbar. Die vielen Fallbeispiele sind sehr interessant.
Negativ: Teilweise bleiben die Konzepte an der Oberfläche und wirken etwas undifferenziert, vor allem wenn man als fortgeschrittener Marketer weiter in die Tiefe gehen will. Deshalb von mir 4 statt 5 Sterne.
Fazit: Für Marketing-Einsteiger und für Praktiker ein absolut empfehlenswertes englischsprachiges Standardwerk. Wenn es inhaltlich in den einzelnen Bereichen (z.B. Strategie, Produktpolitik, internationales Marketing etc.) weiter in die Tiefe gehen soll, am besten zusätzlich (oder statt dessen) Spezialliteratur besorgen.
3 people found this helpful
 Report