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International Marketing Loose Leaf – 19 August 2013

by Masaaki (Mike) Kotabe (Author), Al Marshall (Author), Sween Hoon Ang (Author),
Edition: 4th
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Poised at the dawn of the asian century, innovation in international marketing continues to cut through the turbulence of our economic climate. This fourth asia-pacific edition of international marketing is thoroughly revised to capture the cutting edge developments in international marketing, while retaining the integrity of masaaki kotabe’s theoretical underpinning. Undergraduate students using this text as core resource will be equipped with the tools to become an effective international marketing manager. Armed with an understanding of how social media, ethics and sustainability are impacting the asia-pacific international marketing mix, students will draw on the interdisciplinary, cross functional approach to gain insight into all aspects of international business operations and the interface they have with marketing.
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  1. ISBN-10
    0730305473
  2. ISBN-13
    978-0730305477
  3. Edition
    4th
  4. Publisher
    Wiley
  5. Publication date
    19 August 2013
  6. Language
    English
  7. Print length
    664 pages
  8. See all details
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Product details

  • Publisher ‏ : ‎ Wiley; 4th edition (19 August 2013)
  • Language ‏ : ‎ English
  • Loose Leaf ‏ : ‎ 664 pages
  • ISBN-10 ‏ : ‎ 0730305473
  • ISBN-13 ‏ : ‎ 978-0730305477

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