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Marketing and Managing Tourism Destinations Paperback – 28 February 2013

by Alastair M. Morrison (Author)
4.8 4.8 out of 5 stars 21 ratings
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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations
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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

  • A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
  • A unique systematic model to manage and market destinations.
  • Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
  • To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.

This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

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Previous page
  1. Print length
    632 pages
  2. Language
    English
  3. Publisher
    Routledge
  4. Publication date
    28 February 2013
  5. Dimensions
    17.4 x 3.63 x 24.61 cm
  6. ISBN-10
    0415672503
  7. ISBN-13
    978-0415672504
  8. See all details
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Product description

Review

"This excellent text provides a comprehensive introduction to and explanation of the core concepts relevant to the marketing and management of a tourist destination. The theoretical concepts are well supported by extensive international case studies and references .This will be of interest to both student and practitioners and this book should become the leading text in the field." – Kit Jenkins, University of Strathclyde, UK

"The book is very well written in highly comprehensible language which makes it suitable for a variety of readers. The book could be successfully used in undergraduate or graduate courses in destination marketing, management, governance. It could be furthermore used by managers of destination marketing organisations when developing the destination strategy or undertaking particular marketing activities. It is a definite must for every library." – Stanislav Ivanov, International Journal of Tourism Policy

Review

"This excellent text provides a comprehensive introduction to and explanation of the core concepts relevant to the marketing and management of a tourist destination. The theoretical concepts are well supported by extensive international case studies and references .This will be of interest to both student and practitioners and this book should become the leading text in the field." – Kit Jenkins, University of Strathclyde, UK

"The book is very well written in highly comprehensible language which makes it suitable for a variety of readers. The book could be successfully used in undergraduate or graduate courses in destination marketing, management, governance. It could be furthermore used by managers of destination marketing organisations when developing the destination strategy or undertaking particular marketing activities. It is a definite must for every library." – Stanislav Ivanov, International Journal of Tourism Policy

Product details

  • Publisher ‏ : ‎ Routledge (28 February 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 632 pages
  • ISBN-10 ‏ : ‎ 0415672503
  • ISBN-13 ‏ : ‎ 978-0415672504
  • Dimensions ‏ : ‎ 17.4 x 3.63 x 24.61 cm
  • Customer Reviews:
    4.8 4.8 out of 5 stars 21 ratings

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Alastair M. Morrison

Alastair M. Morrison

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Alastair M Morrison
5.0 out of 5 stars First dedicated and comprehensive book on destination marketing and management
Reviewed in the United States on 29 April 2013
Verified Purchase
As the author of this book, it is to be expected that I would write a favorable review. However, I wanted to point out why it deserves a good rating. This text is based on my consulting for and training of DMO executives worldwide over several decades, and is not a product of just "book knowledge." The contents have a global focus and are not biased toward one country or region. While there are other books on the market for this subject area, they tend to be edited works from many different authors and are not as well knitted together as a sole-authored text.

The book will be a valuable reference for tourism destination practitioners and should fit well into university classes on destination management or marketing.

I have tried to write this book in an engaging and user-friendly way and include many real-life examples and case studies to illustrate the practical application of all management and marketing concepts and approaches. There are many illustrations and these also help to put across the main points in the text contents.

There are many explanations of the differences between destination marketing and destination management, but this book views destination marketing as a component of destination management and argues for the integration of these two concepts.

I hope you enjoy reading this book!

PS. I post many current and updated examples on excellence in destination marketing and management at the Linkedin.com group for the International Tourism Studies Association (ITSA).
3 people found this helpful
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Lena
5.0 out of 5 stars If you can't get it in your university's library then buy it - it's worth it!
Reviewed in the United Kingdom on 7 August 2014
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One of the best books on Destination marketing/management I have read so far. Especially the outlook into the future in the end of the book was very thought-provoking and provided me with some good sources for my Master's dissertation. In general, the book features some good sources to further look into. Everything is explained very well and I can only recommend the book!
One person found this helpful
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sun
5.0 out of 5 stars 包括的な内容
Reviewed in Japan on 27 August 2013
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観光マーケティングについて包括的にまとめられていると思います。
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Oliverius The Reader
5.0 out of 5 stars Usefull Information to put it on practice right away.
Reviewed in the United States on 3 December 2015
Verified Purchase
This is my first book about Tourism, and a learned so much. A lot of information from UK, but tourism is no longer only about country but whole world. Have practical examples and of course a lot of references and links from all over the world. It's not a read-in-one-night book and not for dummies but a serious book if you want to learn al about tourism from the the DMO (Destination Management Organization) perspective. I will apply all about this information to establish procedures and organization into my business. Great book. Thank you Alastair.
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Santiago Lebron Delgado
5.0 out of 5 stars Good job Mr. Morrison
Reviewed in the United States on 16 December 2015
Verified Purchase
This book is very complete and has a lot of practical information to put it in action right away. It is very well organized and has real examples from almost all over the world. I recommend it without doubts.
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