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Strategic Planning for Public Relations Hardcover – 17 May 2017

by Ronald D. Smith (Author)
4.7 4.7 out of 5 stars 95 ratings
Edition: 5th
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Strategic Planning for Public Relations
Strategic Planning for Public Relations
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom.

The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world.

This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

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Previous page
  1. ISBN-10
    1138282057
  2. ISBN-13
    978-1138282056
  3. Edition
    5th
  4. Publisher
    Routledge
  5. Publication date
    17 May 2017
  6. Language
    English
  7. Dimensions
    18.69 x 23.5 cm
  8. Print length
    540 pages
  9. See all details
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Product description

About the Author

Ronald D. Smith is Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He is an accredited member of the Public Relations Society of America.

Product details

  • Publisher ‏ : ‎ Routledge; 5th edition (17 May 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 540 pages
  • ISBN-10 ‏ : ‎ 1138282057
  • ISBN-13 ‏ : ‎ 978-1138282056
  • Dimensions ‏ : ‎ 18.69 x 23.5 cm
  • Customer Reviews:
    4.7 4.7 out of 5 stars 95 ratings

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4.7 out of 5 stars
4.7 out of 5
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Buckeye4steelers
5.0 out of 5 stars PRISTINE CONDITION...Spine looked like the "used" book had never been opened!
Reviewed in the United States on 4 August 2021
Verified Purchase
There's no way whomever "USED" my book passed their class LOL because this book has never even been opened all the way. I can't believe how great a deal this was!
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Amazon Customer
5.0 out of 5 stars Great
Reviewed in Canada on 4 September 2018
Verified Purchase
Was a bit expensive, but worth it ! I agree with all the reviews very handy and gives great expertise ! Havent come across such a good PR Textbook !
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Angela Souza
4.0 out of 5 stars good guide for students
Reviewed in the United Kingdom on 29 January 2019
Verified Purchase
Easy to understand but still missing some details on ways to write as PR.
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Katherine Amey
4.0 out of 5 stars Good info, terrible editing
Reviewed in Canada on 29 May 2022
Verified Purchase
Bought this as a textbook. The information is
valuable, but the writers should have fired their editor(s). Rogue words, incorrect punctuation, and incomplete sentences in every chapter - made it very distracting to read and try to absorb the info.
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Veronica
5.0 out of 5 stars Great read
Reviewed in the United States on 29 May 2018
Verified Purchase
I like the emphasis on budgeting. It was clear and concise. I have never seems another book better prepared you for a path in public Relations
One person found this helpful
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