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The Psychology of Judgment and Decision Making Paperback – 1 January 1993
by
Scott Plous
(Author)
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THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.
- ISBN-100070504776
- ISBN-13978-0070504776
- Edition1st
- PublisherMcGraw-Hill Humanities/Social Sciences/Languages
- Publication date1 January 1993
- LanguageEnglish
- Dimensions16 x 1.27 x 23.11 cm
- Print length352 pages
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``Contains a wonderful selection of the classic studies on psychology.'' (Journal of Marketing ) --the Psychologogy of Judgement and Decision Making
Product details
- Publisher : McGraw-Hill Humanities/Social Sciences/Languages; 1st edition (1 January 1993)
- Language : English
- Paperback : 352 pages
- ISBN-10 : 0070504776
- ISBN-13 : 978-0070504776
- Dimensions : 16 x 1.27 x 23.11 cm
- Best Sellers Rank: 645,982 in Books (See Top 100 in Books)
- 504 in Cognitive Psychology Textbooks
- 639 in United States History Textbooks
- 877 in Business Management Textbooks
- Customer Reviews:
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63 global ratings
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RenZoReviewed in France on 29 May 2010
4.0 out of 5 stars Compréhensible et didactique
Verified PurchaseEn achetant ce livre, la crainte était de trouver des explications trop théoriques et scientifiques. Si une partie théorique est bien présente, elle est très claire et exprimée de manière simple. Par ailleurs, la multiplicité d'exemples pratiques et d'expériences rend la lecture aisée et intéressante. Bref, un livre qui n'intéresse pas que des populations scientifiques.
- AbacusReviewed in the United States on 10 May 2004
5.0 out of 5 stars Excellent and insightful.
Verified PurchaseThis is a fascinating book analyzing how we are all far less Cartesian than we think. In other words, a slew of predictable human bias flaws what we feel is our own objective judgment. The author eminently demonstrates this point by forcing the reader to take a 39 questions test at the beginning of the book. This test is stuffed with all the traps that illustrate the human judgment flaws that he analyzes thoroughly in following specific chapters.
You can view the test as a very entertaining IQ test from hell. The questions seem often simple. But, they are not. Other times, they are obviously difficult. I got a bit more than half of them correct. This was mainly because I had some knowledge or experience regarding certain traps the questions presented. I had made the mistake before. So, I learned from that. When I did not have any prior knowledge of a question, my results were very human, meaning not that good. But, learning the correct answer was both fun and educating.
The author touches on several fascinating probability and statistic concepts. One of them being the Bayes theorem, which suggests that medical screen test can be highly unreliable despite being touted as 80% to 90% accurate. In other words, you better understand the Bayes theorem better than the medical specialists who screen you for various diseases. Because, based on the author's study, doctors don't have a clue. Another chapter had an excellent discussion on correlation vs. causation. This includes some tricky nuances that many analysts in the financial industry trip upon. Another interesting probability concept is why it takes only 23 people in a room to have greater than a 50% that two of them share the same birthday. This seems impossible, but it is true.
The book has obviously a lot more than I am letting on here. I am not going to ruin it for you. It is really fun, educating, and interesting to read. You will also learn a whole lot about how you think, how others think, and how people think in groups. You will also understand how tricky it is to ask truly open and objective questions. Also, polls that seem objective are not due to the subjective structure of the question. I think you will enjoy this book, and I strongly recommend it.
- GerReviewed in the United Kingdom on 23 July 2016
5.0 out of 5 stars This is a really good book, so much so that I joined up ...
Verified PurchaseThis is a really good book, so much so that I joined up to one of his online free courses on Coursera that was really interesting. Definitely worth reading
- TANADI SANTOSOReviewed in the United States on 5 July 2005
5.0 out of 5 stars A lot of materials in this Great Book
Verified PurchaseThis is a very dense book, relatively easy to read, and very2 helpful. I love Blink and The Tipping Point, but this book probably has much much more materials, arguably more than 5 times of inside that those two best sellers combined.
I am very interested in the popular psycology stuffs, and Influence by Cialdini is my fav. So this book in some way give you the same chockful of surprises and new insight that will change the way you think.
I came across recomended by a University of Chicago MBA -email friend- who has much similar books favourites and he recomended this highly, and i absolutely agree and i would be glad to recommend this to anyone interested in human behaviour and psychology of bias.
MBA students should read this one and surely will enjoy this. I always draw, marks and put notes on my book and i think i end up marking so much of the materials.
Section one: Perception, Memory and Context
Section two: How Questions affect answers
Section three: Model of Decision making
Section Four: Heurictis and Biases.
Section five: The Social side of judgment and decision making
Section six: Common traps.
Some will complain that this book derived from a lot of previous psychological research, i agree, so for the psychology veteran out there, this might not the right book for you, but for most of us, this book will enlight, entertain and amuse us all...