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Jeffrey R. Cornwall
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Essentials of Entrepreneurship and Small Business Management, Global Edition Paperback – 25 March 2015

by Norman Scarborough (Author), Jeffrey Cornwall (Author)
4.5 out of 5 stars 210
Edition: 8th
See all formats and editions
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

 

The Foundation to Building a Successful Small Business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

Essentials of Entrepreneurship and Small Business Management  teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.

 

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  1. ISBN-10
    1292094869
  2. ISBN-13
    978-1292094861
  3. Edition
    8th
  4. Publisher
    Pearson
  5. Publication date
    25 March 2015
  6. Part of series
    What's New in Management
  7. Language
    English
  8. Dimensions
    21.6 x 2.3 x 27.6 cm
  9. Print length
    720 pages
  10. See all details
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Product description

From the Back Cover

Concepts Drawn from Modern Business

  • NEW! Jeff Cornwall has joined the team as coauthor. Jeff, who holds the Jack C. Massey Chair of Entrepreneurship and is Professor of Entrepreneurship at Belmont University, is an experienced and successful entrepreneur, a dedicated teacher, a respected author, and an acknowledged expert in the field of entrepreneurship.
  • NEW! Coverage of important contemporary business topics such as using social media, including Facebook, Twitter, and YouTube, as guerrilla marketing tools, attracting capital using crowdfunding, using “pop-up” stores to test potential permanent locations, identifying the factors that drive employee engagement, using colors, sound, scents, and lighting as “symbolics” to send important subconscious signals to customers, and others.

Product details

  • Publisher ‏ : ‎ Pearson; 8th edition (25 March 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 720 pages
  • ISBN-10 ‏ : ‎ 1292094869
  • ISBN-13 ‏ : ‎ 978-1292094861
  • Dimensions ‏ : ‎ 21.6 x 2.3 x 27.6 cm
  • Customer Reviews:
    4.5 out of 5 stars 210

About the author

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Jeffrey R. Cornwall

Jeffrey R. Cornwall

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Dr. Jeff Cornwall has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. His entrepreneurial experience includes more than a dozen startups, including several healthcare ventures. He is the Co-Founder/CEO of Entrepreneurial Mind, LLC and Professor Emeritus of Entrepreneurship at Belmont University, where he founded its entrepreneurship program in 2003.

In his academic career, he received national awards for his work in curriculum development and teaching. In 2013 the United States Association of Small Business and Entrepreneurship named him the National Entrepreneurship Educator of the Year.

He has published nine books and numerous articles on entrepreneurship. His blog, "The Entrepreneurial Mind" (drjeffcornwall dot com), is among the most popular entrepreneurship blogs. It was named One of the 100 Best Websites for Entrepreneurs by Forbes magazine. His has been quoted in Wall Street Journal, Entrepreneur, Inc, Forbes, and US News and World Report.

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Joshua
5.0 out of 5 stars Perfect condition! Exactly as described
Reviewed in Canada on 18 October 2018
Verified Purchase
Really happy with the product and shipment. Was protected and wrapped up for safety.
Thank you.
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 1 October 2016
Verified Purchase
good
One person found this helpful
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RI Beachlover
5.0 out of 5 stars Excellent. You will keep this book.
Reviewed in the United States on 28 August 2016
Verified Purchase
Bought this for a class, but I would recommend it to anyone looking for a complete, clear and well laid out discussion of small business management. This text walks you from beginning concepts to selling the business and everything in between. It is a book you will keep and refer to often. It has meaningful chapter summaries, discussion questions, and practical activities, all designed to give the reader aware the practical knowledge of what they need to know. The text is a bit small, but the information is excellent and worth the price of readers if needed.
8 people found this helpful
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Jem_SDCA
5.0 out of 5 stars The chapters are long but every page is packed with useful knowledge. The authors make extensive use of real-world ...
Reviewed in the United States on 16 June 2017
Verified Purchase
This is a solid introductory text in small business management. It is essential reading for anyone thinking of starting a business or investing in someone else's venture. I bought it because it was assigned for a summer course at the Isenberg School at UMass Amherst. I have no complaints. The chapters are long but every page is packed with useful knowledge. The authors make extensive use of real-world examples. Students should keep this book as a desk reference as they begin careers as entrepreneurs or managers.
3 people found this helpful
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Tom Di Francesco
5.0 out of 5 stars Five Stars
Reviewed in Canada on 22 April 2017
Verified Purchase
Exactly as expected
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