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How to Get Ideas Paperback – Illustrated, 1 January 2018

by Jack Foster (Author)
4.5 4.5 out of 5 stars 208 ratings
See all formats and editions
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This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 languages that shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier.

Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection.

This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas.
Previous page
  1. Print length
    232 pages
  2. Language
    English
  3. Publisher
    Berrett-Koehler
  4. Publication date
    1 January 2018
  5. Dimensions
    14.12 x 1.5 x 21.59 cm
  6. ISBN-10
    1576754308
  7. ISBN-13
    978-1576754306
  8. See all details
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Product description

From the Inside Flap

How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become "idea-prone; " how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book you're holding.

From the Back Cover

How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become ""idea-prone; "" how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book you're holding.

Product details

  • Publisher ‏ : ‎ Berrett-Koehler; 2nd ed. edition (1 January 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 1576754308
  • ISBN-13 ‏ : ‎ 978-1576754306
  • Dimensions ‏ : ‎ 14.12 x 1.5 x 21.59 cm
  • Customer Reviews:
    4.5 4.5 out of 5 stars 208 ratings

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Jack Foster

Jack Foster

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4.5 out of 5 stars
4.5 out of 5
208 global ratings

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S. Cannon
5.0 out of 5 stars Inspirational and Worth Reading Again
Reviewed in the United States on 21 July 2022
Verified Purchase
If ever you needed a shot in the arm and to regain faith in yourself and your capacity - this book is a lovely read. It outlines secrets to creativity in any discipline or endeavor. Do yourself a favor and buy it for a leisure read and see what it sparks for you.
7 people found this helpful
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Dr. Sushanta Roy-Choudhury
5.0 out of 5 stars AN INVALUABLE CLASSIC BOOK FOR ANYBODY
Reviewed in India on 17 October 2023
Verified Purchase
Book review: HOW TO GET IDEAS, by Jack Foster (₹1634, Amazon), 214 pages

1. THIS IS AN INVALUABLE CLASSIC BOOK FOR ANYBODY, ESPECIALLY IF THE READER IS KEEN TO LEARN THE PROCESS OF GENERATING NEW IDEAS FOR ANY PERSONAL OR PROFESSIONAL PROJECT, PROBLEM OR CHALLENGE.

2. I FIRST READ THE CHEAPER 1st EDITION OF THIS BOOK ABOUT 25 YEARS AGO (₹150-200, PROBABLY AN INDIAN IMPRINT), AND I AM FORCED TO ORDER THIS EXPENSIVE IMPORTED 2nd EDITION (₹1634, Amazon), BECAUSE CHEAP INDIAN EDITIONS OF THIS EDITION AND EARLIER EDITIONS ARE SIMPLY NOT AVAILABLE.

3. THIS SIMPLE BOOK COACHES YOU THE GENERAL PROCESS OF GENERATING NEW IDEAS FOR ANY PROJECT OR PROBLEM, WHETHER IT BE A PROFESSIONAL ONE OR A PERSONAL MATTER. WRITTEN IN VERY EASY ENGLISH IN A SIMPLE CONVERSATIONAL STYLE, IT ENCOURAGES ONE'S LEFT BRAIN TO GENERATE FRESH CREATIVE INSIGHTS FOR FOR ANY PERSONAL OR PROFESSIONAL PROJECT, PROBLEM OR CHALLENGE.

4. THE CREATIVE, PROBLEM-SOLVING MINDSET IS INGRAINED BY THE AUTHOR IN EVERY SENTENCE OF THIS BOOK. AS THE AUTHOR RIGHTLY QUOTES, "NO PROBLEM IS SO BIG OR COMPLICATED THAT IT CAN'T BE RUN AWAY FROM". I WISH I COULD GIFT A COPY OF THIS GREAT BOOK AS A SOURCE OF CREATIVITY AND INSPIRATION TO OUR NATIONAL SECURITY ADVISER WHO DEALS DAILY WITH SEEMINGLY MONUMENTAL UNSOLVABLE NATIONAL SECURITY PROBLEMS LIKE CROSS-BORDER TERRORISM, HOME GROWN INSURGENCY FUNDED BY HUGE MULTINATIONAL FUNDS PROVIDERS ETC.

5. THIS BOOK IS JUST THE RIGHT CREATIVE GUIDANCE FOR PEOPLE IN ADVERTIZING, MARKETING AND BUSINESS-PROBLEM SOLVING AREAS. MORE CLOSER TO DAILY PERSONAL LIFE OF ORDINARY INDIVIDUALS, THIS BOOK WILL DEFINITELY HELP YOU TO TACKLE PERSONAL AND PROFESSIONAL OBSTACLES, PROBLEMS, CHALLENGES OR DESIRES, WHATEVER THEY MAY BE. IT DOES SO BY COAXING YOU TO TAKE A DIFFERENT LOOK AT YOUR CHALLENGES, AND THEREBY GENERATE NEW THOUGHTS, INSIGHTS AND ACTIONS PERTAINING TO YOUR PROBLEM-MOUNTAINS.

6. ALL YOU NEED TO DO IS TO FOLLOW THIS MASTER'S PRACTICAL COACHING GIVEN IN THIS BOOK, DO THE EASY PRACTICAL THINGS THAT HE WANTS YOU TO DO. WHEN YOU DO THIS, YOU WILL THEN SEE THE CREATIVE CHANGES WITHIN YOU, AND HOW THAT PERCEPTUAL CHANGE MODIFIES YOUR PROBLEMS AND PROJECTS AND ENHANCES YOUR PERSONAL OR PROFESSIONAL DREAMS AND VISIONS. THE HOLISTIC SCOPE OF THIS BOOK IS SO GREAT THAT I WAS FORCED TO BUY IT AFTER READING IT 25 YEARS AGO.

7. I AM SAD THAT THIS BOOK IS STILL NOT AVAILABLE IN CHEAPER INDIAN IMPRINTS. I AM ALSO SURPRISED THAT NONE OF THE BIG INDIAN PAPERBACK PUBLISHERS HAD THE VISION AND INSPIRATION TO GET IT TRANSLATED AND OFFER IT TO THE SOCIETY AT LARGE IN DIFFERENT VERNACULAR INDIAN LANGUAGE VERSIONS.
Customer image
Dr. Sushanta Roy-Choudhury
5.0 out of 5 stars AN INVALUABLE CLASSIC BOOK FOR ANYBODY
Reviewed in India on 17 October 2023
Book review: HOW TO GET IDEAS, by Jack Foster (₹1634, Amazon), 214 pages

1. THIS IS AN INVALUABLE CLASSIC BOOK FOR ANYBODY, ESPECIALLY IF THE READER IS KEEN TO LEARN THE PROCESS OF GENERATING NEW IDEAS FOR ANY PERSONAL OR PROFESSIONAL PROJECT, PROBLEM OR CHALLENGE.

2. I FIRST READ THE CHEAPER 1st EDITION OF THIS BOOK ABOUT 25 YEARS AGO (₹150-200, PROBABLY AN INDIAN IMPRINT), AND I AM FORCED TO ORDER THIS EXPENSIVE IMPORTED 2nd EDITION (₹1634, Amazon), BECAUSE CHEAP INDIAN EDITIONS OF THIS EDITION AND EARLIER EDITIONS ARE SIMPLY NOT AVAILABLE.

3. THIS SIMPLE BOOK COACHES YOU THE GENERAL PROCESS OF GENERATING NEW IDEAS FOR ANY PROJECT OR PROBLEM, WHETHER IT BE A PROFESSIONAL ONE OR A PERSONAL MATTER. WRITTEN IN VERY EASY ENGLISH IN A SIMPLE CONVERSATIONAL STYLE, IT ENCOURAGES ONE'S LEFT BRAIN TO GENERATE FRESH CREATIVE INSIGHTS FOR FOR ANY PERSONAL OR PROFESSIONAL PROJECT, PROBLEM OR CHALLENGE.

4. THE CREATIVE, PROBLEM-SOLVING MINDSET IS INGRAINED BY THE AUTHOR IN EVERY SENTENCE OF THIS BOOK. AS THE AUTHOR RIGHTLY QUOTES, "NO PROBLEM IS SO BIG OR COMPLICATED THAT IT CAN'T BE RUN AWAY FROM". I WISH I COULD GIFT A COPY OF THIS GREAT BOOK AS A SOURCE OF CREATIVITY AND INSPIRATION TO OUR NATIONAL SECURITY ADVISER WHO DEALS DAILY WITH SEEMINGLY MONUMENTAL UNSOLVABLE NATIONAL SECURITY PROBLEMS LIKE CROSS-BORDER TERRORISM, HOME GROWN INSURGENCY FUNDED BY HUGE MULTINATIONAL FUNDS PROVIDERS ETC.

5. THIS BOOK IS JUST THE RIGHT CREATIVE GUIDANCE FOR PEOPLE IN ADVERTIZING, MARKETING AND BUSINESS-PROBLEM SOLVING AREAS. MORE CLOSER TO DAILY PERSONAL LIFE OF ORDINARY INDIVIDUALS, THIS BOOK WILL DEFINITELY HELP YOU TO TACKLE PERSONAL AND PROFESSIONAL OBSTACLES, PROBLEMS, CHALLENGES OR DESIRES, WHATEVER THEY MAY BE. IT DOES SO BY COAXING YOU TO TAKE A DIFFERENT LOOK AT YOUR CHALLENGES, AND THEREBY GENERATE NEW THOUGHTS, INSIGHTS AND ACTIONS PERTAINING TO YOUR PROBLEM-MOUNTAINS.

6. ALL YOU NEED TO DO IS TO FOLLOW THIS MASTER'S PRACTICAL COACHING GIVEN IN THIS BOOK, DO THE EASY PRACTICAL THINGS THAT HE WANTS YOU TO DO. WHEN YOU DO THIS, YOU WILL THEN SEE THE CREATIVE CHANGES WITHIN YOU, AND HOW THAT PERCEPTUAL CHANGE MODIFIES YOUR PROBLEMS AND PROJECTS AND ENHANCES YOUR PERSONAL OR PROFESSIONAL DREAMS AND VISIONS. THE HOLISTIC SCOPE OF THIS BOOK IS SO GREAT THAT I WAS FORCED TO BUY IT AFTER READING IT 25 YEARS AGO.

7. I AM SAD THAT THIS BOOK IS STILL NOT AVAILABLE IN CHEAPER INDIAN IMPRINTS. I AM ALSO SURPRISED THAT NONE OF THE BIG INDIAN PAPERBACK PUBLISHERS HAD THE VISION AND INSPIRATION TO GET IT TRANSLATED AND OFFER IT TO THE SOCIETY AT LARGE IN DIFFERENT VERNACULAR INDIAN LANGUAGE VERSIONS.
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Sherlock
4.0 out of 5 stars Not Much That I Haven’t Seen Before
Reviewed in the United Kingdom on 25 June 2023
Verified Purchase
This is a good, brisk read, it didn’t take me too long to digest the ideas in the book.
To be honest, having read Edward De Bono and similar authors, a lot of the material is drawn from ideas in those kind of books, ( one being the slow elevator problem, where mirrors were installed to detract from waiting times.)
One concrete suggestion I took away from this book was to get a notebook and write down anything you notice every day.
Another was the different way to work, which I have come across before, but there’s a tale of someone that took a different route each time by using alleys, one way streets etc.
A good all round read, but nothing innovative.
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Florence_Dailleux
5.0 out of 5 stars How to get Ideas
Reviewed in Germany on 28 March 2019
Verified Purchase
superschnelle Lieferung, top Zustand und gutes Buch!
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Sofia
4.0 out of 5 stars Un livre qui ouvre l'esprit
Reviewed in France on 14 May 2013
Verified Purchase
How to get ideas est un livre très agréable à lire, plein d'anecdotes éclairantes et amusantes qui font bien comprendre les différents concepts. Je ne suis pas sûre que j'aurais découpé le plan de la même manière (quand on en connaît un bout sur la créativité, on a parfois l'impression qu'il y a des recoupements à faire entre certaines sections ou certains concepts), mais ce livre ouvre l'esprit et permet vraiment d'apprendre à penser "out of the box". Je pense qu'il peut être utile tant aux néophytes qu'aux professionnels. Notamment parce qu'il nous fait vivre de l'intérieur le monde de la création publicitaire d'où est issu l'auteur.
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