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Debra Johnson
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European Business Paperback – 5 October 2015

by Debra Johnson (Author)
4.1 out of 5 stars 11
Edition: 3rd
See all formats and editions
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The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.

Key features of the new edition include:

  • assessments of how individual member states affect the integration process and bring diversity to European business;
  • new material on the links between Europe and the World’s other main regions, including emerging economies;
  • new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.

The book retains popular pedagogical features to help students make sense of a confusing and complex environment.

A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

Previous page
  1. ISBN-10
    0415617170
  2. ISBN-13
    978-0415617178
  3. Edition
    3rd
  4. Publication date
    5 October 2015
  5. Language
    English
  6. Dimensions
    18.9 x 2.77 x 24.61 cm
  7. Print length
    482 pages
  8. See all details
Next page

Product description

Review

'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada

'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK

'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia

Review

'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada

'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK

'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia

Product details

  • Publisher ‏ : ‎ Routledge; 3rd edition (5 October 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 482 pages
  • ISBN-10 ‏ : ‎ 0415617170
  • ISBN-13 ‏ : ‎ 978-0415617178
  • Dimensions ‏ : ‎ 18.9 x 2.77 x 24.61 cm
  • Customer Reviews:
    4.1 out of 5 stars 11

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Debra Johnson

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4.1 out of 5 stars
4.1 out of 5
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on 23 May 2016
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Very good
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Leonardo
4.0 out of 5 stars Good book
Reviewed in Italy on 27 July 2016
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I read this book as part of an exam at the university. Good book to understand european problem and challenges
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cynewulf
5.0 out of 5 stars Highly impressive and authoritative
Reviewed in the United Kingdom on 2 December 2015
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A prodigious feat of scholarship. It must be a challenge to write a text on such a fast-moving subject, but this the authors have achieved. Anyone, whether student, journalist or politician, needing proper factual knowledge of the workings of the EU need look no further. It is lucid, wide-ranging and authoritative.
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Judith Anne Hargeaves
4.0 out of 5 stars It isn't colourful or visually stunning but it is an excellent text and the most relevant to tutorial and seminar ...
Reviewed in the United Kingdom on 30 October 2015
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I spent a small fortune on the reading list for second year business and was informed this is the only book needed.
It isn't colourful or visually stunning but it is an excellent text and the most relevant to tutorial and seminar work which will hopefully mean best for exam purpose
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Lopsey
5.0 out of 5 stars Nice text book
Reviewed in the United Kingdom on 28 August 2020
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I had to read this for University and it is a good textbook
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