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CB4 (with CourseMate with Career Transitions Printed Access Card) Paperback – 1 February 2012
by
Barry J. Babin
(Author),
Eric Harris
(Author)
There is a newer edition of this item:
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Purchase options and add-ons
Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. CB4's captivating approach promises to bring the most recent consumer behavior information to life in a presentation focused on the needs of today's learner.
- ISBN-101111821771
- ISBN-13978-1111821777
- Edition4th
- PublisherSouth West College ISE
- Publication date1 February 2012
- LanguageEnglish
- Dimensions20.96 x 1.91 x 26.67 cm
- Print length384 pages
Product description
Review
"I've been using this textbook for a couple of years now and I've found it to be an excellent textbook. The authors have done a great job - as has the publishing team. Thanks for all your outstanding work." "CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."
About the Author
Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialities involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom. Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris's professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and with Dr. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Dr. Harris's research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.
Product details
- Publisher : South West College ISE; 4th edition (1 February 2012)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 1111821771
- ISBN-13 : 978-1111821777
- Dimensions : 20.96 x 1.91 x 26.67 cm
- Customer Reviews:
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Customer reviews
4.4 out of 5 stars
4.4 out of 5
17 global ratings
How are ratings calculated?
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Top reviews from other countries
Dawn
5.0 out of 5 stars
Great book at a great price
Reviewed in the United States on 31 May 2013Verified Purchase
I always try to buy paperbacks whenever I buy text books and this one was great.
I just completed Consumer Behavior in the Summer Semester and the text book helped a lot in helping me to pass.
I just completed Consumer Behavior in the Summer Semester and the text book helped a lot in helping me to pass.
Kindle Customer
4.0 out of 5 stars
Nice textbook
Reviewed in the United States on 15 August 2013Verified Purchase
I like this textbook and have specified it as the required textbook for my Consumer Behavior college-level class. The students often comment that they like the book and find the topics are explained in a clear fashion. From the professor viewpoint, I find it covers the topics I want covered in a comprehensive but understandable manner using examples the student can relate to their lives. Compared to other textbooks for this field, the price is reasonable but all textbooks seem to be too expensive and I wish this one could be priced lower because some students have trouble affording it.
chezzy
5.0 out of 5 stars
CB4
Reviewed in the United States on 24 June 2012Verified Purchase
The must have book for any Marketing Student undertaking second or third year uni and is an essential added tool, that is a wealth of information for todays Marketing student entering today's competitive Marketing Industry.