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Integrated Marketing Communications with Online Study Tools 12 months Product Bundle – 16 November 2017

by William Chitty (Author), Edwina Luck (Author), Nigel Barker (Author),
Edition: 5th
See all formats and editions
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Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
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  1. ISBN-10
    0170386511
  2. ISBN-13
    978-0170386517
  3. Edition
    5th
  4. Publisher
    CENGAGE AUSTRALIA
  5. Publication date
    16 November 2017
  6. Language
    English
  7. Dimensions
    21 x 1.8 x 27.6 cm
  8. See all details
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Product details

  • Publisher ‏ : ‎ CENGAGE AUSTRALIA; 5th edition (16 November 2017)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 0170386511
  • ISBN-13 ‏ : ‎ 978-0170386517
  • Dimensions ‏ : ‎ 21 x 1.8 x 27.6 cm

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