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Marketing: Defined, Explained, Applied Paperback – Illustrated, 22 February 2011

by Michael Levens (Author)
4.2 out of 5 stars 141
Edition: 2nd
See all formats and editions
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A unique and easy-to-read breakdown of marketing information.

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text―rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

Previous page
  1. ISBN-10
    0132177153
  2. ISBN-13
    978-0132177153
  3. Edition
    2
  4. Publisher
    Pearson
  5. Publication date
    22 February 2011
  6. Language
    English
  7. Dimensions
    21.34 x 1.78 x 27.43 cm
  8. Print length
    384 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 2 edition (22 February 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 0132177153
  • ISBN-13 ‏ : ‎ 978-0132177153
  • Dimensions ‏ : ‎ 21.34 x 1.78 x 27.43 cm
  • Customer Reviews:
    4.2 out of 5 stars 141

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Michael Levens

Michael Levens

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4.2 out of 5 stars
4.2 out of 5
141 global ratings

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Amazonian Consumer
5.0 out of 5 stars Had to buy for school
Reviewed in Canada on 5 October 2021
Verified Purchase
I had to buy this for school, it’s got a lot of information. It’s the typical textbook lots of generic information and nothing really of value. I always feel like I walk away from reading a textbook knowing nothing. You’ll get more value watching YouTube videos on how to do marketing
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Micki
5.0 out of 5 stars Well laid out text with lots of real world examples
Reviewed in the United States on 28 August 2018
Verified Purchase
Excellent textbook for introduction to marketing. Chapters are relatively short, approximately 20 pages. The subsections are laid out well, with short, real world examples to go along with the material on the page. Plenty of pictures to add interest. The chapter summaries include a visual map of what is learned in the chapter, plus key terms in order of appearance in the chapter. For anyone dreading taking a marketing course, this text will alleviate any fears of failure.
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Amazon Customer
5.0 out of 5 stars Not that I am a marketing major but....
Reviewed in the United States on 24 June 2014
Verified Purchase
..... This textbook was easy to read and had some interesting snippets into marketing. I would never have read this if it wasn't needed for a class, but this textbook was honestly one of the best ones I have had to read in my 4 years of school. It is basic but thorough, and to the point but understandable. It does not have the lengthy drawn out chapters that seem to repeat over and over again chapter after chapter, like so make textbooks do. If you need this text for a class consider yourself lucky it is this one and not another one!
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Murf
4.0 out of 5 stars Decent marketing textbook. I suspect most of my issues ...
Reviewed in the United States on 31 December 2016
Verified Purchase
Decent marketing textbook. I suspect most of my issues arose from a disparity in the content of my instructor's questions and the contents of the book. I'd buy from this seller again.
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Audrey
5.0 out of 5 stars LOVEEEE this! I rented this book
Reviewed in the United States on 6 January 2014
Verified Purchase
I decide to rent this book since money is tight. It was overall great, I really enjoyed the layout of it. It is different from traditional books, however it was easier for me to understand the concepts. Renting process was easy and at a good price. In the end I would actually purchase the book to review it from time to time.
One person found this helpful
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