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An Introduction to Public Relations:: An Introduction to Public Relations:: From Theory to Practice Paperback – 22 October 2009

by Joy Chia (Author), Gae Synnott (Author)
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Introduction to Public Relations addresses the key theoretical and practical course requirements with a focus on Australian public relations education and practice. The textbook's approach is one that engages students and points them to ways to extend their knowledge, to gain local and international perspectives, and to understand the wider perspectives of the profession and its possibilities. The text is not intended to provide all the answers or to include all of public relations practice, but rather to focus on what is core, what is emerging and what is challenging the profession.
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  1. Print length
    432 pages
  2. Language
    English
  3. Publisher
    OUP Australia & New Zealand
  4. Publication date
    22 October 2009
  5. Dimensions
    25.4 x 2.54 x 21.08 cm
  6. ISBN-10
    0195564650
  7. ISBN-13
    978-0195564655
  8. See all details
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Product description

Book Description

An engaging, comprehensive text, An Introduction to Public Relations provides students with a thorough--yet accessible--introduction to public relations.

Product details

  • Publisher ‏ : ‎ OUP Australia & New Zealand (22 October 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 0195564650
  • ISBN-13 ‏ : ‎ 978-0195564655
  • Dimensions ‏ : ‎ 25.4 x 2.54 x 21.08 cm

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Joy Chia

Joy Chia

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