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Public Relations: Theory and practice Paperback – 1 March 2009

by Jane Johnston (Editor), Clara Zawawi (Editor)
3.0 out of 5 stars 1
Edition: 3rd
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Public Relations: Theory and Practice
Public Relations: Theory and Practice
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Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.

This widely used introduction to theory and professional practice has been fully revised and includes new material on community relations. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact.

Richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries, Public Relations is an ideal starting point for anyone developing a career in public relations.
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  1. ISBN-10
    1846310873
  2. ISBN-13
    978-1846310874
  3. Edition
    3rd
  4. Publisher
    Routledge
  5. Publication date
    1 March 2009
  6. Language
    English
  7. Dimensions
    17.78 x 2.54 x 22.86 cm
  8. Print length
    496 pages
  9. See all details
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Product description

From the Publisher

Jane Johnston is Convenor of Communications Programs at Griffith University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and strategies. Clara Zawawi is a former Director of Public Relations Programs at Bond University and Client Relations at Professional Public Relations.

About the Author

Jane Johnston is Convenor of Communications Programs at Griffith University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and strategies. Clara Zawawi is a former Director of Public Relations Programs at Bond University and Client Relations at Professional Public Relations.

Product details

  • ASIN ‏ : ‎ 1741756278
  • Publisher ‏ : ‎ Routledge; 3rd edition (1 March 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 1846310873
  • ISBN-13 ‏ : ‎ 978-1846310874
  • Dimensions ‏ : ‎ 17.78 x 2.54 x 22.86 cm
  • Customer Reviews:
    3.0 out of 5 stars 1

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Michael Krammer
3.0 out of 5 stars in erster Linie auf Australien bezogen
Reviewed in Germany on 2 September 2016
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die Informationen sind gut, allerdings sind Adressen, Kontakte und die Mediensituation in erster Linie auf Australien bezogen Mit freundlichen Grüßen
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