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Alvin C. Burns
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Marketing Research, Global Edition Paperback – 18 December 2016

by Alvin Burns (Author), Ronald Bush (Author)
4.4 out of 5 stars 169
Edition: 8th
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Marketing Research, Global Edition
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For courses in global marketing.

Marketing Research: The Fundamentals

The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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  1. ISBN-10
    9781292153261
  2. ISBN-13
    978-1292153261
  3. Edition
    8th
  4. Publisher
    Pearson
  5. Publication date
    18 December 2016
  6. Language
    English
  7. Dimensions
    20.3 x 2.97 x 25.4 cm
  8. Print length
    496 pages
  9. See all details
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Product details

  • ASIN ‏ : ‎ 1292153261
  • Publisher ‏ : ‎ Pearson; 8th edition (18 December 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 9781292153261
  • ISBN-13 ‏ : ‎ 978-1292153261
  • Dimensions ‏ : ‎ 20.3 x 2.97 x 25.4 cm
  • Customer Reviews:
    4.4 out of 5 stars 169

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Alvin C. Burns

Alvin C. Burns

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4.4 out of 5 stars
4.4 out of 5
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Caitlin
5.0 out of 5 stars It's a textbook
Reviewed in the United States on 13 January 2024
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Bought this for school. Came super fast and quickly which was convenient for the urgency in which I needed it. Overall for buying used it came in great quality.
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Arthur Girard
5.0 out of 5 stars Précis
Reviewed in Canada on 12 July 2020
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Texte clair et précis.
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Santiago Peña
5.0 out of 5 stars Very useful
Reviewed in the United States on 24 May 2023
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Very informative and easy to return!
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Freddie Cruz
5.0 out of 5 stars Make sure you read the description carefully
Reviewed in Canada on 15 October 2018
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Very good. Make sure you read the description first :)
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Rachel Chung
1.0 out of 5 stars Wrong Book
Reviewed in Canada on 20 September 2018
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The textbook has the wrong cover, size and is black and white. The book also says it shouldn't be distributed outside of India. The content is the same, but doesn't have the cover that is advertised.
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