$131.75 with 40 percent savings
RRP: $220.00

Recommended Retail Price (RRP)

The RRP displayed is the recommended retail price of a new product as provided by a manufacturer, supplier or seller. Amazon will display an RRP if the product was purchased on Amazon.com.au or offered to Australian consumers at or above the RRP in a recent period.
In stock
$$131.75 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$131.75
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Amazon AU
Ships from
Amazon AU
Sold by
Amazon AU
Sold by
Amazon AU
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. If this item is damaged or defective, you may be entitled to a remedy after 30 days. Visit Returning Faulty Items for more information.
Read our returns policies
Returns
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. If this item is damaged or defective, you may be entitled to a remedy after 30 days. Visit Returning Faulty Items for more information.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

The Basics of Media Writing: A Strategic Approach Paperback – 3 January 2017

by Scott A. Kuehn (Author), James Andrew Lingwall (Author)
4.5 4.5 out of 5 stars 105 ratings
Edition: Revised ed.
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$131.75","priceAmount":131.75,"currencySymbol":"$","integerValue":"131","decimalSeparator":".","fractionalValue":"75","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"5NPgQwif%2BRqs75HDNGTCzDJhLO7987yAUjNBQy0lpH7E6P6QzAiAe%2Bvg%2FSU7gmx0dw4l4MejKe1ydaUenFTa2WdnIymcLdF6aNWD%2FfCbjiiVW2krn7u4bCzHJtDm%2FgrMc%2Bg5XzmY%2Fs13KAxcqN4Ed%2F1pAh9ZW52C","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format.

Read more Read less
Previous page
  1. ISBN-10
    1506308104
  2. ISBN-13
    978-1506308104
  3. Edition
    Revised ed.
  4. Publication date
    3 January 2017
  5. Language
    English
  6. Dimensions
    18.73 x 3.25 x 23.18 cm
  7. Print length
    568 pages
  8. See all details
Next page

Product description

Review

"I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor."

--William Adams

About the Author

Scott Kuehn, Ph.D. - is Professor of Communication at Clarion University of Pennsylvania. He earned his Ph.D. in Speech Communication at the Pennsylvania State University in 1987. Scott teaches courses in mass communication research, communication law, new media effects, social media for media professions, mass media criticism, and photography. His research focuses on the perceptions of communication skills and communication competence, has been published in Journalism and Mass Communication Educator and Communication Education. He currently serves as advisor for WCUC 91.7 FM, Clarion University′s 3800 watt radio station. Scott is an amatuer photographer with expertise in medium and large format film photography. Scott is also a part time musician who records jingles and other radio, television, and cinematic music.

Andrew Lingwall, Ed.D. is a Professor of Communication at Clarion University of Pennsylvania. He earned his doctorate in Education from the University of Washington in 2002. Lingwall teaches undergraduate and graduate courses in journalism, public relations, and strategic communication. He has more than 25 years of professional media experience as a journalist at daily newspapers and as a public relations practitioner in agency and higher education settings. From 1993 to 2002, Lingwall worked as a freelance features writer with The News Tribune and as a public relations specialist with Tacoma Community College, both in Tacoma, Washington. He previously taught at the University of Washington Tacoma and Weber State University. Lingwall's research agenda focuses on strategic communication and writing skills of millennial students in programs of journalism and mass communication. His research has been published in Journalism and Mass Communication Educator, Journal of Public Relations Education, and Journal of Advertising Education. Lingwall serves as a subject matter expert in public relations for a range of textbook publishers. He is a member of the Public Relations Society of America (PRSA) and serves on PRSA-Pittsburgh's Board of Directors.

Product details

  • Publisher ‏ : ‎ CQ Press; Revised ed. edition (3 January 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 568 pages
  • ISBN-10 ‏ : ‎ 1506308104
  • ISBN-13 ‏ : ‎ 978-1506308104
  • Dimensions ‏ : ‎ 18.73 x 3.25 x 23.18 cm
  • Customer Reviews:
    4.5 4.5 out of 5 stars 105 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
105 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

SAM
5.0 out of 5 stars Great book for college learning
Reviewed in the United States on 12 August 2022
Verified Purchase
Great book for college.
Report
Gary S. Beemer
5.0 out of 5 stars Well written and engaging book on Media writing.
Reviewed in the United States on 11 June 2018
Verified Purchase
Well written and engaging book on writing for Media. Great for self study.
Report
Jonathan R. Garcia
5.0 out of 5 stars Five Stars
Reviewed in the United States on 26 February 2018
Verified Purchase
Great product.
Report