I have to say, I'm pretty surprised by the 3 star reviews here. This is one of the best textbooks I've ever had to deal with. The book does not seem too fact-heavy at all; it moves through the chapters at an almost conversational pace. It is very well written and pretty entertaining in my opinion. I would open this book to do the assigned reading and find myself reading a segment completely unrelated to the assignment because I was genuinely interested in what it was saying.
This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.
I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.
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Marketing: An Introduction Paperback – 11 January 2012
by
Gary Armstrong
(Author),
Philip Kotler
(Author)
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Purchase options and add-ons
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy.
- Print length672 pages
- LanguageEnglish
- PublisherPearson
- Publication date11 January 2012
- Dimensions20.96 x 2.54 x 26.67 cm
- ISBN-100132744031
- ISBN-13978-0132744034
Product details
- Publisher : Pearson
- Publication date : 11 January 2012
- Edition : 11th
- Language : English
- Print length : 672 pages
- ISBN-10 : 0132744031
- ISBN-13 : 978-0132744034
- Item weight : 1.22 kg
- Dimensions : 20.96 x 2.54 x 26.67 cm
- Customer Reviews:
Customer reviews
4.2 out of 5 stars
4.2 out of 5
116 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Top reviews from Australia
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Top reviews from other countries
- paul dupuyReviewed in the United Kingdom on 24 July 2013
5.0 out of 5 stars Excellent Resource
Verified PurchaseThis an excellent resource for those starting in Marketing and will be of use throughout as a reference. Written in a witty, energetic conversational style, it is easy to read and brings concepts to life in a way my own lecturer couldn't! It is an International edition but most of the examples are US based which means many case studies and examples will be US based and may appear alien. Having said that, it broadens your experience and knowledge and is no harm. A must by co-written by the "Godfather of Marketing", Phipip Kotler.
-
LudovicaReviewed in Italy on 26 January 2019
5.0 out of 5 stars ottimo libro universitario
Verified PurchaseOttimo libro per capire i concetti base e per un supporto allo studio durante il percorso universitario.
Spedizione veloce e venditore affabile.
- DiaisyReviewed in the United States on 31 October 2013
5.0 out of 5 stars Fast, Good condition
Verified PurchaseIt is exactly what I was looking for and I didn't have to wait a long time for it. The book is for my academic course but the content is easy to understand and I really like the summaries at the end of each chapter.
- Tanner PhillipsReviewed in the United States on 29 January 2015
4.0 out of 5 stars Not what I was expecting, but ended up okay!
Verified PurchaseWhen I purchased this, There was nothing about it being a book you had to put into a 3 ring binder. I was expecting a book, I got a bunch of pages rubber banded together.
In all truthfulness, I actually don't mind that much, as it's easier to study out of, but, I just feel like it wasn't very clear when I bought it what I was getting. All in all, it still worked out fine.