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CB (with CB Online, 1 term (6 months) Printed Access Card) Paperback – Student Edition, 3 February 2017

by Barry J. Babin (Author), Eric Harris (Author)
4.3 out of 5 stars 183
Edition: 8th
See all formats and editions
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Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime - including on your device! Collect your notes and create StudyBits(TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
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  1. ISBN-10
    0170291340
  2. ISBN-13
    978-1305577244
  3. Edition
    8th
  4. Publisher
    South West College ISE
  5. Publication date
    3 February 2017
  6. Language
    English
  7. Dimensions
    21.59 x 1.91 x 26.67 cm
  8. Print length
    400 pages
  9. See all details
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From the Publisher

4LTR Press Online Includes Flashcards, Quizzes, & Other Tools Accessible from Your Phone!

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4LTR Press Online is all about you driving your own learning with the technology you love to use.

Why choose?!

Every 4LTR Press solution comes complete with a print textbook, tear-out review cards, and an interactive digital solution (which offers online study resources).

Shorter chapters!

In a design that's easy to reference, 4LTR Press presents content in a more convenient and accessible style, complete with visuals to help you better recall the content.

Tear-out review cards included!

Review cards are included at the back of the textbook. They contain all the critical information for class and test preparation.

Product description

Review

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools."

"The online help was great. The games made it so it wasn't boring and I retained more of the information."

"I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

Product details

  • ASIN ‏ : ‎ 1305577248
  • Publisher ‏ : ‎ South West College ISE; 8th edition (3 February 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 0170291340
  • ISBN-13 ‏ : ‎ 978-1305577244
  • Dimensions ‏ : ‎ 21.59 x 1.91 x 26.67 cm
  • Customer Reviews:
    4.3 out of 5 stars 183

About the author

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Eric G. Harris

Eric G. Harris

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4.3 out of 5 stars
4.3 out of 5
183 global ratings

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Top reviews from other countries

Kena
5.0 out of 5 stars Great book
Reviewed in the United States on 23 August 2021
Verified Purchase
It's a great book it helped me out through college
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Anonymous
5.0 out of 5 stars New textbook for MKT college class
Reviewed in the United States on 24 July 2020
Verified Purchase
Fast Prime shipping, new in package. Son using for a college class. Includes access code.
One person found this helpful
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Brett S
4.0 out of 5 stars Its a Good Consumer Behavior Book....But
Reviewed in the United States on 4 June 2019
Verified Purchase
I found that this book is very comprehensive, with a fire hose of vocabulary words. It reads well, but to be honest, as someone who is older, taking a Consumer Behavior Course at UW-Superior, I found the book is just too many words that you'll never use in real life. Having worked in the private sector, in business for 20 years, I can safely say, we don't use much of what is in this book. Better to keep things, simple, straight forward, than to throw every word in business at you. People don't "learn" like this, and most of what is introduced in this book, should be cut out to make things more geared towards getting a job in this field, not hosing students down with excessive amounts of needless information.
6 people found this helpful
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Rachel
5.0 out of 5 stars Just as described
Reviewed in the United States on 31 May 2019
Verified Purchase
The book was as described and came in on time.
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MC
5.0 out of 5 stars Needed for class
Reviewed in the United States on 16 June 2019
Verified Purchase
Exactly what I wanted
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