Award-winning event planner Lena Malouf shares the secrets of managing successful special events―from business essentials to design inspirationEvents Exposed offers straightforward advice on operating a successful event planning business, gleaned from Lena Malouf's more than 45 years in the industry. With expert guidance on identifying potential clients, developing strategies and proposals, setting budgets, coordinating with contractors, and much more, it covers virtually everything the modern special events professional needs to succeed. In addition to the business side of event planning, Events Exposed includes an entire section focused on event design, including tabletop, ceiling, and wall décor, as well as thematic concepts and creative ways to bring those themes to life. With beautiful full-color photos and expert insight on both the management and creative sides of event planning, this is the ideal reference for aspiring and working industry professionals.
From the Back Cover
Award-winning event planner Lena Malouf shares the secrets of managing successful special events―from business essentials to design inspirationEvents Exposed offers straightforward advice on operating a successful event planning business, gleaned from Lena Malouf's more than 45 years in the industry. With expert guidance on identifying potential clients, developing strategies and proposals, setting budgets, coordinating with contractors, and much more, it covers virtually everything the modern special events professional needs to succeed. In addition to the business side of event planning, Events Exposed includes an entire section focused on event design, including tabletop, ceiling, and wall décor, as well as thematic concepts and creative ways to bring those themes to life. With beautiful full-color photos and expert insight on both the management and creative sides of event planning, this is the ideal reference for aspiring and working industry professionals.
About the Author
Lena Malouf (CSEP, AIFD) was recognized in 2010 with the event industry's highest honor, the prestigious Lifetime Achievement Award from The Special Event organization, for her contribution of excellence to the international events industry. Malouf was the founding president of the Australian Chapter of the International Special Events Society (ISES) and later served as the international president of this global organization. Her illustrious career began in commercial floristry and later branched out into event management and design. Malouf has planned events for countless celebrity, royal, and corporate clients, and continues to travel worldwide to share her knowledge and expertise through university lectures, dynamic stage presentations, event company consultancy, and mentoring aspiring business owners.
