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Pervez N. Ghauri
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International Marketing Paperback – 31 January 2014

by Pervez Ghauri (Author), Philip R. Cateora (Author)
4.6 out of 5 stars 28
Edition: 4th
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There is a newer edition of this item:

International Marketing, 5e
International Marketing, 5e
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Presents an introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment.
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  1. ISBN-10
    0077148150
  2. ISBN-13
    978-0077148157
  3. Edition
    4th
  4. Publisher
    McGraw Hill / Europe, Middle East & Africa
  5. Publication date
    31 January 2014
  6. Part of series
    UK Higher Education Business Marketing
  7. Language
    English
  8. Dimensions
    19.4 x 2.5 x 26 cm
  9. Print length
    682 pages
  10. See all details
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Product description

About the Author

Philip R. Cateora is Professor Emeritus, The University of Colorado at Boulder. He received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educators Associations Educator of the Year Award.

Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

Product details

  • Publisher ‏ : ‎ McGraw Hill / Europe, Middle East & Africa; 4th edition (31 January 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 682 pages
  • ISBN-10 ‏ : ‎ 0077148150
  • ISBN-13 ‏ : ‎ 978-0077148157
  • Dimensions ‏ : ‎ 19.4 x 2.5 x 26 cm
  • Customer Reviews:
    4.6 out of 5 stars 28

About the author

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Pervez N. Ghauri

Pervez N. Ghauri

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4.6 out of 5 stars
4.6 out of 5
28 global ratings

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twix
5.0 out of 5 stars Marketing text. book
Reviewed in the United Kingdom on 5 November 2020
Verified Purchase
good as new and arrived on time
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dedeto
1.0 out of 5 stars Rather outdated, serious lack of structure and deep scientific content
Reviewed in France on 5 July 2017
Verified Purchase
The book is rather outdated. Despite being a 4th edition, almost no content was updated or modified.
The structure is unclear and even confusing, without a particular logical sequence.
Last but not least, the book lacks scientific depth. Few theoretical frameworks or concepts are extensively presented.
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Cliente Amazon
5.0 out of 5 stars ottimo
Reviewed in Italy on 4 March 2017
Verified Purchase
mi è stato richiesto di comprarlo per l'esame di marketing. lo trovo facile da leggere e interessante allo stesso tempo.
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Amazon Customer
5.0 out of 5 stars Great!
Reviewed in the United States on 2 October 2016
Verified Purchase
A very intresteing book With real work wide examples. Easy to follow and comprehend.
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G.
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 12 July 2019
Verified Purchase
Bought ir for uni, have used for several modules. Easy to read, great book overall
One person found this helpful
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