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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) Paperback – Student Edition, 5 February 2016

by Charles W. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author)
4.4 4.4 out of 5 stars 162 ratings
Edition: 10th
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MKTG (with MindTap, 1 term Printed Access Card)
MKTG (with MindTap, 1 term Printed Access Card)
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Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
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Previous page
  1. ISBN-10
    130563182X
  2. ISBN-13
    978-1305631823
  3. Edition
    10th
  4. Publisher
    South West College ISE
  5. Publication date
    5 February 2016
  6. Language
    English
  7. Dimensions
    21.59 x 1.27 x 27.94 cm
  8. Print length
    416 pages
  9. See all details
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From the Publisher

Get Ahead with Lamb/Hair/McDaniel’s MKTG

Anytime, Anywhere with 4LTR Press Online

New 4ltr Press Online: MKTG Online allows easy exploration of the MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, connect with classmates and track your progress with Concept Tracker. Add in access to assignments and documents from your instructor, and you have everything you need in one place and always accessible!

Shorter Chapters

In a design that’s easy to reference, 4LTR Press presents marketing content in a more convenient and accessible style, complete with visuals to help you better recall the content.

Tear-Out Review Cards

At the back of the textbook, Tear-Out Review Cards provide a portable study tool containing all of the pertinent information for class and test preparation.

Interactive Problems

Students will encounter up to six interactive problems per chapter, including three new problems that have been introduced to MKTG 10. In addition, students will now be able to read and discuss Company Profiles that feature some of the top companies in the world and how they execute out their marketing campaigns.

Product description

Review

I used all aspects of the 4LTR Press solutions. I found them very helpful study tools. "I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam." "The online help was great. The games made it so it wasn't boring and I retained more of the information."

About the Author

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association. Joseph Hair is Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at University of South Alabama. Immediately prior to joining the University of South Alabama Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior. Carl McDaniel is professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 90 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

Product details

  • Publisher ‏ : ‎ South West College ISE; 10th edition (5 February 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 416 pages
  • ISBN-10 ‏ : ‎ 130563182X
  • ISBN-13 ‏ : ‎ 978-1305631823
  • Dimensions ‏ : ‎ 21.59 x 1.27 x 27.94 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 162 ratings

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Charles W. Lamb

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K P
5.0 out of 5 stars this is the best textbook you could choose for your students
Reviewed in the United States on 7 March 2018
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I wouldn’t normally rate a textbook because what student enjoys textbooks? But this one is absolutely incredible. It is extremely aesthetically pleasing and capturing. I didn’t mind reading through the chapters at all and found them to be extremely updated and relevant. If you are a marketing professor, this is the best textbook you could choose for your students. If you are a student and have been assigned this textbook, don’t be too bummed, you’ll love it!
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Mrs.Prime
5.0 out of 5 stars Trust this seller
Reviewed in the United States on 29 April 2020
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Good seller! Arrived in good condition.
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Paulina K
5.0 out of 5 stars Awesome book!
Reviewed in the United States on 14 June 2019
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I bought for my College Master’s degree, but besides that it’s one of the best marketing books I’ve read. It’s very up-to-date with marketing advancements and real life modern examples. It’s also very easy to read and understand.
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Canis Latrans
3.0 out of 5 stars Service as always was exceptional and the price was better than at the college bookstore
Reviewed in the United States on 21 August 2018
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The book itself is ok for what it is. It was necessary for a college class and likely something I would not buy otherwise. Service as always was exceptional and the price was better than at the college bookstore, making Amazon my go to for the books I need.

Edit: having completed the course and having read this... I would say unless you have to have it for college, forego it. The vast majority of the book is fluff rather than useful data or theory. In fact, in one section totaling well over 40+ pages, there were something like 4 paragraphs worth jotting down, the entire book could have been distilled into roughly 5% of the page count it has and still would be entirely too long for the information it held.
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5.0 out of 5 stars Perfection
Reviewed in the United States on 25 August 2021
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The book was perfect, just what I needed at a mind blowing value that could not be matched anywhere. I would order again from this seller.
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