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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) Paperback – Student Edition, 15 February 2013

by Dawn Iacobucci (Author)
4.4 out of 5 stars 111
Edition: 6th
See all formats and editions
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Created through a 'student-tested, faculty-approved' review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
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  1. ISBN-10
    1133629385
  2. ISBN-13
    978-1133629382
  3. Edition
    6th
  4. Publisher
    South West College ISE
  5. Publication date
    15 February 2013
  6. Language
    English
  7. Dimensions
    21.59 x 1.27 x 26.67 cm
  8. Print length
    352 pages
  9. See all details
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From the Publisher

#BeUnstoppable with MM4 + CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Card

Anytime, anywhere with 4LTR Press!

Unique learning tools are available to you with each new book. Quizzes, videos, and more are only a click away.

Shorter chapters.

Shorter, comprehensive chapters in a modern design presents content in a more engaging format.

Tear-out review cards.

Tear-out review cards at the back of the textbook provide a portable study tool containing all of the necessary information for class and test preparation.

More like a magazine than textbook.

With a visual style that's more like a magazine than textbook, MM, 4E communicates concepts and ideas through clear visuals and manageable blocks of information rather than using large portions of text.

Product description

Review

Part I: MARKETING STRATEGY. 1. Why Is Marketing Management Important? 2. Customer Behavior. 3. Segmentation. 4. Targeting. 5. Positioning. Part II: PRODUCT POSITIONING. 6. Goods and Services. 7. Brands. 8. New Products. Part III: POSITIONING VIA PRICE, PLACE, PROMOTION. 9. Pricing. 10. Channels of Distribution and Logistics. 11. Advertising Messages and Marketing Communications. 12. Integrated Marketing Communications and Media Choices. 13. Social Media. Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS. 14. Customer Satisfaction and Customer Relationships. 15. Marketing Research Tools. Part V: CAPSTONE. 16. Marketing Strategy. 17. Marketing Plans.

About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008–2010) and Professor of Marketing at Kellogg (Northwestern University, 1987–2004), University of Arizona (2001–2002), and Wharton (University of Pennsylvania, 2004–2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci’s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

Product details

  • Publisher ‏ : ‎ South West College ISE; 6th edition (15 February 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1133629385
  • ISBN-13 ‏ : ‎ 978-1133629382
  • Dimensions ‏ : ‎ 21.59 x 1.27 x 26.67 cm
  • Customer Reviews:
    4.4 out of 5 stars 111

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Dawn Iacobucci

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TK
5.0 out of 5 stars Five Stars
Reviewed in Canada on 13 January 2018
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as expected
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Amazon Customer
2.0 out of 5 stars Spelling errors throughout Terrible formatting Content not
Reviewed in the United Kingdom on 2 March 2017
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Spelling errors throughout
Terrible formatting
Content not clear
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Yan Yagudayev
5.0 out of 5 stars Great textbook. I've never reviewed a textbook before
Reviewed in the United States on 18 July 2016
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Great textbook. I've never reviewed a textbook before, but this one was so good I felt like I should. The writers are not formal. They talk to the reader like they're actual people, not spewing out long, contrived sentences as robots like virtually all other textbooks do. They use words like "cool" and "neat."

They also, obviously, provide educational teachingstuffs.
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Kena
5.0 out of 5 stars Great buy
Reviewed in the United States on 23 August 2021
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Great book for college it was very useful
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Dorsa
5.0 out of 5 stars https: //www. amazon. ca/CourseMate-months-Career-Transitions-Printed/dp/1133629385/ref=sr_1_1?
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