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Advertising – Concepts and Copy 2e: Concept and Copy Paperback – 28 March 2006

by George Felton (Author)
4.3 out of 5 stars 23
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Advertising: Concept and Copy
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Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    W. W. Norton & Company
  4. Publication date
    28 March 2006
  5. Dimensions
    21.84 x 1.78 x 27.94 cm
  6. ISBN-10
    0393731596
  7. ISBN-13
    978-0393731590
  8. See all details
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Product description

Review

"Comprehensive.... A thorough and informative study." -- Adbrands.net

"The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- Choice

About the Author

George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie’s Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro’s How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers’ Conference, and a speaker at Harvard’s Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.

Product details

  • Publisher ‏ : ‎ W. W. Norton & Company; Second edition (28 March 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0393731596
  • ISBN-13 ‏ : ‎ 978-0393731590
  • Dimensions ‏ : ‎ 21.84 x 1.78 x 27.94 cm
  • Customer Reviews:
    4.3 out of 5 stars 23

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Hillary
5.0 out of 5 stars Great condition
Reviewed in the United States on 26 January 2014
Verified Purchase
Shipped in great condition and it took less time to get here than expected. Some of the pages are bent and I found a piece of notebook paper in it with writing on it from a previous owner, but that's not a big deal. Textbook was bought at a good price and in good condition. I couldn't have asked for anything more.
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Imagewave
4.0 out of 5 stars Clear and Concise
Reviewed in the United States on 5 August 2009
Verified Purchase
An excellent teaching tool filled with well-chosen examples. The book is written in a direct, natural tone that is easy to understand.

My only criticism is that the authors should have included a section on the the history of advertising.
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Amazon Customer
5.0 out of 5 stars So good I won't resell it.
Reviewed in the United States on 31 October 2011
Verified Purchase
I'm going to keep this forever just because it is so good, great content, and well organized. I'm not an advertising major, but I am self-employed so it provides lots of things I might not take into consideration now OR later. Great book for business people and self-employed even if you are not an advertising major.
One person found this helpful
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R. Grills
5.0 out of 5 stars Love this book
Reviewed in the United States on 18 July 2012
Verified Purchase
I found this book very helpful. It had lots of great examples to look at as well as techniques for coming up with ads. I wish I had this book from the beginning.
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Mel Luna
5.0 out of 5 stars Purchase Review
Reviewed in the United States on 17 January 2013
Verified Purchase
I rated this 5 stars because the book arrived quickly and I recommend it to college students who need Advertising: Concept and Copy, Second Edition at an affordable price.
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