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New Products Management Hardcover – 16 January 2011

4.3 4.3 out of 5 stars 24 ratings
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New Products Management
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Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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Previous page
  1. Print length
    592 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill Professional
  4. Publication date
    16 January 2011
  5. Dimensions
    19.05 x 1.91 x 23.5 cm
  6. ISBN-10
    0073404802
  7. ISBN-13
    978-0073404806
  8. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Professional; 10th edition (16 January 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 592 pages
  • ISBN-10 ‏ : ‎ 0073404802
  • ISBN-13 ‏ : ‎ 978-0073404806
  • Dimensions ‏ : ‎ 19.05 x 1.91 x 23.5 cm
  • Customer Reviews:
    4.3 4.3 out of 5 stars 24 ratings

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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on 15 February 2016
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great!
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Sweeet3S
4.0 out of 5 stars Good Deal
Reviewed in the United States on 26 May 2012
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I always finds great deals on Amazon. This is yet another prucey book for classes and when it arrive it was in great condition no scratches, tears or markings in the book. It is not as heavy as I thought it would be which is great. Great price and fast delivery..another satisfied customer.
One person found this helpful
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bee
5.0 out of 5 stars Five Stars
Reviewed in the United States on 27 February 2015
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thank you!
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TCHOUMKE PANGOUP ALINE
5.0 out of 5 stars Five Stars
Reviewed in the United States on 10 November 2014
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Awesome book
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jones
4.0 out of 5 stars Still in the Class
Reviewed in the United States on 30 January 2012
Verified Purchase
I'm still in the New Product Innovation and Development Class and have only read the first 11 Chapters, but overall it's a good book. I love all of the real world examples they give you to help you understand the concepts or ideas.
2 people found this helpful
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