$273.14
Only 1 left in stock.
US imports may differ from local products. Additional terms apply. Learn More.

Amazon Global Store

  • International products have separate terms and are sold from abroad and may differ from local products including fit, age rating, and language of product, labeling, or instructions, or plugs (you may require an adapter).
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store
$$273.14 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$273.14
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Amazon US
Ships from
Amazon US
Sold by
Amazon US
Sold by
Amazon US
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Stephen Bryon Castleberry
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Selling: Building Partnerships Hardcover – 17 October 2013

4.4 4.4 out of 5 stars 126 ratings
Edition: 9th
See all formats and editions

There is a newer edition of this item:

Selling: Building Partnerships
Selling: Building Partnerships
$698.00
(3)
Usually dispatched within 2 to 3 weeks
{"desktop_buybox_group_1":[{"displayPrice":"$273.14","priceAmount":273.14,"currencySymbol":"$","integerValue":"273","decimalSeparator":".","fractionalValue":"14","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"3PPLyeBrX5Gy6%2FQEg%2FNJ5pa9ZLzfLqsByoM7SnbbFvNPJKhZNUFk%2FE0d4tAN3wXIECLh3Agwa0UyQqY9cAJGW3aNSl%2Fu8TRK70nYe10ZLEC5zUjtkQmm4JfNsii9i8j%2F7W%2FLER7c2w%2BQybSvYlqdqRZqolIS2JFdtOKyAmnBe%2B6fj8uXD20bhOOD1nW4%2Bfhr","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

With role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals, this book suggests salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies.
Read more Read less
Previous page
  1. ISBN-10
    0077861000
  2. ISBN-13
    978-0077861001
  3. Edition
    9th
  4. Publisher
    McGraw Hill
  5. Publication date
    17 October 2013
  6. Language
    English
  7. Dimensions
    20.32 x 2.54 x 25.4 cm
  8. Print length
    576 pages
  9. See all details
Next page

Product description

About the Author

Stephen Castleberry received his Ph.D. in business administration from the University of Alabama. He is professor of marketing and head of the Marketing Department at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. He has also taught at Northern Illinois University and the University of Georgia. He has published more than 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research.

John F. Tanner, Jr. earned his Ph.D. at the University of Georgia and is dean, Strome College of Business, Old Dominion University. Before entering academia, he spent eight years with Rockwell International and Xerox Corporation as a salesperson and marketing manager. Dr. Tanner has received several awards for teaching effectiveness and research, including the Distinguished Teacher award from the Society of Marketing Advances. He has been named Reviewer of the Year and Co-author of the Paper of the Year by the Journal of Personal Selling and Sales Management. Dr. Tanner has authored or co-authored 15 books and has published more than 80 articles. He has received research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, and the Walmart Foundation. Currently, he is the editor of Marketing Educators' Review.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 9th edition (17 October 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 576 pages
  • ISBN-10 ‏ : ‎ 0077861000
  • ISBN-13 ‏ : ‎ 978-0077861001
  • Dimensions ‏ : ‎ 20.32 x 2.54 x 25.4 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 126 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Stephen Bryon Castleberry

Stephen Bryon Castleberry

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs, and more

Customer reviews

4.4 out of 5 stars
4.4 out of 5
126 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Elaine Devin
5.0 out of 5 stars Way cheaper than book store
Reviewed in Canada on 1 April 2024
Verified Purchase
Looked for this text book at my school it was like 100.00 this copy was in excellent condition great price
Report
Maya
5.0 out of 5 stars Great and Pretty Fun
Reviewed in the United States on 26 February 2015
Verified Purchase
I really like this book! It is very easy to comprehend for anyone looking to learn the principles/basics of selling. The graphics also keep even a child engaged, but the content is very helpful. Anyone interested in sales or looking to sell themselves better will benefit from this book.
Report
Sage Elias
5.0 out of 5 stars Easy to read.
Reviewed in the United States on 29 November 2017
Verified Purchase
Good for my class, i did not get the right edition, but this book still covered all the material, and was easy to understand and read
Report
Katherine Schindler
5.0 out of 5 stars Great book. I have a stellar professor teaching this ...
Reviewed in the United States on 24 February 2017
Verified Purchase
Great book. I have a stellar professor teaching this class to boot. Linkedin network person said that Stephen Castleberry rocks in the workshop as well.
Report
Kelly Hahn
4.0 out of 5 stars Helpful for Career choices, and an easy read
Reviewed in the United States on 2 September 2016
Verified Purchase
I purchased this book for my Personal Selling course this semester. So far, I find the book informative, yet a very easy read- full of helpful hints and case studies. I think the most relevant thing is that there is focus on how to use the skills learned in the book as part of your every day life, as well as when you look to career choices and selling your resume.
Report