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Developing your Integrated Marketing Communication Plan Paperback – 7 May 2012

by David Waller (Author)
2.0 2.0 out of 5 stars 1 rating
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In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.
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  1. ISBN-10
    1743072473
  2. ISBN-13
    978-1743072479
  3. Publisher
    McGraw Hill / Australia
  4. Publication date
    7 May 2012
  5. Language
    English
  6. Dimensions
    20 x 0.9 x 25 cm
  7. Print length
    132 pages
  8. See all details
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Product description

About the Author

David Waller is a Senior Lecturer in Marketing at the University of Technology, Sydney, Australia. He has taught advertising and other marketing subjects at a number of universities in Australia, including the University of Newcastle, the University of New South Wales and Charles Sturt University, Riverina. His research in advertising has been published in industry publications as well as in local and international academic journals.

Product details

  • Publisher ‏ : ‎ McGraw Hill / Australia (7 May 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 132 pages
  • ISBN-10 ‏ : ‎ 1743072473
  • ISBN-13 ‏ : ‎ 978-1743072479
  • Dimensions ‏ : ‎ 20 x 0.9 x 25 cm
  • Customer Reviews:
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