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Naresh K. Malhotra
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Basic Marketing Research: Pearson New International Edition Paperback – 26 July 2013

by Naresh Malhotra (Author)
4.2 4.2 out of 5 stars 52 ratings
Edition: 4th
See all formats and editions
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For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Previous page
  1. ISBN-10
    1292020482
  2. ISBN-13
    978-1292020488
  3. Edition
    4th
  4. Publisher
    Pearson
  5. Publication date
    26 July 2013
  6. Language
    English
  7. Dimensions
    21.8 x 2.6 x 27.8 cm
  8. Print length
    676 pages
  9. See all details
Next page

Product details

  • Publisher ‏ : ‎ Pearson; 4th edition (26 July 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 676 pages
  • ISBN-10 ‏ : ‎ 1292020482
  • ISBN-13 ‏ : ‎ 978-1292020488
  • Dimensions ‏ : ‎ 21.8 x 2.6 x 27.8 cm
  • Customer Reviews:
    4.2 4.2 out of 5 stars 52 ratings

About the author

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Naresh K. Malhotra

Naresh K. Malhotra

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4.2 out of 5 stars
4.2 out of 5
52 global ratings

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Paul
5.0 out of 5 stars Book was in good condition
Reviewed in the United States on 10 February 2021
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Very good
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Johanna I.
5.0 out of 5 stars Great textbook
Reviewed in the United States on 24 March 2015
Verified Purchase
Such a great textbook. It's easy to read and provides current information about businesses and strategies they have taken to improve their marketing strategies.
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Paul
5.0 out of 5 stars Great experience
Reviewed in the United States on 25 September 2012
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Bought this book for a great price. Loved the quick shipping speed and the book was in perfect new condition as expected. Way better than going to the bookstore!
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Adriana Sandoval
3.0 out of 5 stars Good
Reviewed in the United States on 4 September 2018
Verified Purchase
Except from some damaged features in the cover, the book its great for the price I paid, and it was delivered on time.
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Adriana Sandoval
3.0 out of 5 stars Good
Reviewed in the United States on 4 September 2018
Except from some damaged features in the cover, the book its great for the price I paid, and it was delivered on time.
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Miriam Bach
4.0 out of 5 stars First time rental
Reviewed in the United States on 3 October 2013
Verified Purchase
I haven't rented a book in the past so this is my first experience, but I think comments regarding the books condition would be a good idea, like in the seller's marketplace. The book was listed as being in good condition, but I was not expecting to see a whole chapter with highlighting. I might have chosen a different copy had I known, as I do not like to study with someone else's highlighting and notes.
2 people found this helpful
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