Marketing Management, 5th Edition by Dawn Iacobucci, Paperback, 9781337271127 | Buy online at The Nile
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Marketing Management, 5th Edition

Author: Dawn Iacobucci   Series: MindTap Course List

Paperback
ISBN / EAN: 9781337271127
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Description

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

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About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

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Product Details

Publisher
Cengage Learning, Inc | CENGAGE Learning Custom Publishing
Published
19th August 2016
Edition
5th
Pages
352
ISBN
9781337271127

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Save
$24
RRP $174.96
$150.29
Or pay later with
Check delivery options
ISBN / EAN: 9781337271127
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!