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Crisis Management in the Tourism Industry

Author: Dirk Glaesser  

Paperback

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.

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Summary

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.

Read more

Description

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:

Terrorism and criminal activities
Risk perceptions and the influencing variables
The stakeholder concepts
Analysis methods- visibility of advantages/disadvantages of methods
Marketing instruments and best practices

Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

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About the Author

Dr Dirk Glaesser is Chief of Publications of the World Tourism Organization.

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More on this Book

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: Terrorism and criminal activities Risk perceptions and the influencing variables The stakeholder concepts Analysis methods- visibility of advantages/disadvantages of methods Marketing instruments and best practices Written by one of the world?'s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of: The influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation Preventative crises management and strategies Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises. Revised and updated to including recent events (especially Bali, SARS and international terrorism), new case studies and practical up-to-date information. Understanding effects of crises on thetourism industry and how businesses can prepare and succeed in these times Global coverage and perspective with cases and examples from the UK, Australia and USA. Written by one of the world's leading experts from the World Tourism Organisation

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Product Details

Publisher
Taylor & Francis Ltd | Butterworth-Heinemann Ltd
Published
26th April 2006
Edition
2nd
Pages
282
ISBN
9780750665230

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$24
RRP $120.00
$96.00
Or pay later with
Check delivery options