Creative Strategy in Advertising, 11th Edition by Bonnie Drewniany, Paperback, 9781133307266 | Buy online at The Nile
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Creative Strategy in Advertising, 11th Edition

Author: Bonnie Drewniany and A. Jerome Jewler  

Paperback
ISBN / EAN: 9781133307266
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PRODUCT INFORMATION

Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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About the Author

Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an M.B.A. from Rutgers University with a concentration in marketing, and a B.S. from Syracuse University, with a concentration in Mass Communications.

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Product Details

Publisher
Cengage Learning, Inc | Wadsworth Publishing Co Inc
Published
1st January 2013
Edition
11th
Pages
336
ISBN
9781133307266

Returns

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Save
$46
RRP $212.95
$166.10
Or pay later with
Check delivery options
ISBN / EAN: 9781133307266
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!