Paperback
ISBN / EAN: 9781292020488
This textbook is prescribed for the following courses:
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This textbook is prescribed for the following courses:
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Paperback
PRODUCT INFORMATION
Summary
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Description
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Product Details
Publisher
Pearson Education Limited
Published
1st August 2013
Edition
4th
Pages
676
ISBN
9781292020488
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