A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice.
A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice.
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice.
- Paul M. Pedersen, Indiana University
"A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer."
- Aaron Smith, RMIT University
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book:
Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
“Recognizing and emphasizing business and sociocultural influences, Sports Public Relationsis a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice.”
Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. -- Paul M. Pedersen
A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer. -- Professor Aaron Smith
Jacquie L’Etang’s Sports Public Relations provides insight into the broad functions of public relations in sport at all levels beyond the traditional publicity pigeonhole, while challenging us to consider the PR role in the complex interplay between sport and society. Its rigorous theoretical and ethical discussions are well illustrated with current examples from diverse sports. It will be an asset to sport PR students. -- Michele Clark
Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.
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