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Wim G. Biemans
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Business to Business Marketing: A Value-Driven Approach Paperback – 16 March 2010

by Wim G. Biemans Dr (Author)
Edition: 1st
See all formats and editions
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Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
Previous page
  1. ISBN-10
    0077121899
  2. ISBN-13
    978-0077121891
  3. Edition
    1st
  4. Publisher
    McGraw-Hill Education / Europe, Middle East & Africa
  5. Publication date
    16 March 2010
  6. Language
    English
  7. Dimensions
    20.32 x 2.03 x 25.4 cm
  8. Print length
    400 pages
  9. See all details
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Product description

About the Author

Wim G. Biemans is Associate Professor at the Faculty of Economics and Business, University of Groningen. He has over two decades’ experience teaching students and training marketing executives, and received the Thomas P. Hustad Best Paper Award for Outstanding Professional Contribution for 2007.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education / Europe, Middle East & Africa; 1st edition (16 March 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 0077121899
  • ISBN-13 ‏ : ‎ 978-0077121891
  • Dimensions ‏ : ‎ 20.32 x 2.03 x 25.4 cm

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Wim G. Biemans

Wim G. Biemans

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