UTS

Semester 2, 2012


Marketing Research notes

41 pages

8,649 words

$29.00

4

Description

Adaptation of lecture notes into a format I was more comfortable with. Also supported with information from the textbook to expand on certain aspects.

Contains:
LECTURE 1 – Introduction & Overview of Marketing Research
LECTURE 2 – Marketing Research Process and Secondary Data Research
LECTURE 3 – Online Research and Market Ethics
LECTURE 4 – Qualitative Research
LECTURE 5 – Survey Methods
LECTURE 6 – Measurement and Questionnaire Design
LECTURE 7 – Experiments and Test Markets
LECTURE 8 – Sampling
LECTURE 9 – Intro To Data Analysis
LECTURE 10 – Data Analysis and Decision Making