UTS

Semester 2, 2012


Integrated Marketing Communications notes

45 pages

8,649 words

$29.00

5

Description

Adaptation of lecture notes into a format I was more comfortable with. Also supported with information from the textbook to expand on certain aspects.

Contains:
LECTURE 1 – Introduction To Integrated Marketing Communications
LECTURE 2 – IMC In The Marketing Process
LECTURE 3 – Ad Agencies & Other Marketing Communication Organisations
LECTURE 4 – Perspectives On Consumer Behaviour
LECTURE 5 – The Communication Process
LECTURE 6 – Objectives & Budgeting
LECTURE 7 – Creative Strategy
LECTURE 8 – Media Planning & Strategy
LECTURE 9 – Advertising (Broadcast, Print, and Support)
LECTURE 10 – Direct Marketing, Internet & Interactive Media, and Sales Promotion
LECTURE 11 – PR, Publicity, and Personal Selling
LECTURE 12 – Campaign Effectiveness and Issues In Advertising
IMC Plan

Author

Roger

Campus

UTS, Broadway & Markets

Member since

December 2012