Semester 1, 2016

MKTG2305 Marketing Research Final Exam Notes

17 pages

6,471 words




You wouldn't think that MARKETING would have any association with STATISTICS, but IT DOES! It is because of its association with statistics that many perceive this unit to be highly difficult, but it really isn't. Its concepts are simple and easily understandable, and merely involves simple statistics.

With this set of notes for MKTG2305 and the SPSS notes that your lecturer gives you, you're sure to get a HD in your final exam.