These MKT1002 notes are a thoroughly condensed version of the exam revision, as well as some earlier extra handouts from the semester.

I developed these notes as a condensed version of the given lecture slides to give myself a proper understanding by rewriting them in smaller words. This means that the document is far smaller than the original, but still has the necessary terminology.

The MKT1002 exam asks you to apply your knowledge based on 5 questions, by answering the question with a number of different terms. This means a broad understanding of the subject is necessary.

I found that completing the provided learning activities from the lecturer really helped me apply my knowledge and remember it for the exam.


Semester 1, 2015

12 pages

2,941 words



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