Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered only for final examination (W7 - W13).

As marketing subject requires more depth and knowledge, I have read the whole textbook and went all the lectures and tutorials, and combined them all in this note. A lot of diagrams, examples and screenshots included to help you understand various marketing terms. It manages all the important parts in the textbook so you don't necessarily need to purchase or read the textbook separately.

I can guarantee that you will never regret the purchase and can also easily get HD with this note. All my colleagues used my note and got at least Distinction :) I have posted quite cheap considering the length of the note and all my effort and time spent on this note. Wish you all the best and hope you guys all get HDs with my note.

The contents of the notes are as follows (midterm afterwards):

W8 The Marketing Mix
Products, services and brands
W9 New Product Development & Pricing Srategies
W10 Promotion Mix: advertising and public relations
W11 Promotion Mix: personal selling and sales promotion
W12 Direct and digital Marketing
W13 Placement Strategies


Semester 2, 2021

58 pages

11,083 words



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