Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered only for mid term examination (W1 - W6).

I have read the whole textbook and went all the lectures and tutorials, and combined them all into this note. A lot of detailled diagrams, examples and screenshots included to help you understand various marketing terms. It manages all the important parts in the textbook so you don't need to purchase or read the textbook separately.

I can guarantee that you will never regret the purchase and can also easily get HD with this note. All my colleagues used my note and got at least Distinction :) I have posted quite cheap considering the length of the note and all my effort and time spent on this note. Wish you all the best and hope you guys all get HDs with my note.

Got a mark of 90 in midterm exam only with this note.

The contents of the notes are as follows:
W1 An introduction to marketing
W2 Strategic marketing and planning
W3 Environmental analysis and insights
W4 Consumer behaviour
W5 Market segmentation
W6 Targeting and positioning

If you are satisfied with this note, also consider the purchase for the note covering W7-13 uploaded.


Semester 2, 2021

43 pages

8,073 words



Add to cart